1 00:00:17,730 --> 00:00:19,310 Carl: Well, Good Afternoon Everybody and Welcome. 2 00:00:19,930 --> 00:00:20,500 My name is Carl Castrom. 3 00:00:21,000 --> 00:00:25,070 I’m head of the Industrial Liaison Program of MIT’s Office of Corporate Relations. 4 00:00:25,810 --> 00:00:27,150 I’d like to welcome you all here this afternoon. 5 00:00:28,170 --> 00:00:31,400 Before we hear today’s presentation, 6 00:00:32,040 --> 00:00:35,460 I’d just like to call your attention to an upcoming conference, 7 00:00:35,740 --> 00:00:40,700 our office is putting on in conjunction with the Sloan School of Management on Managing Innovation. 8 00:00:40,990 --> 00:00:42,670 That will be in Kresge Auditorium in May. 9 00:00:43,550 --> 00:00:46,360 And you’re all welcome to attend that conference with us. 10 00:00:47,810 --> 00:00:53,490 At this time, I’d like to introduce the Dean of the School of Engineering Professor Tom McNantee. 11 00:00:53,880 --> 00:00:57,080 Tom is one of fourteen institute professors which is the highest honor 12 00:00:57,460 --> 00:00:59,980 MIT bestows on its faculty members. 13 00:01:00,660 --> 00:01:03,750 He’s been with the Institute as a faculty member since 1971. 14 00:01:04,470 --> 00:01:07,290 He’s the co-founder of two very successful programs 15 00:01:07,860 --> 00:01:09,930 that link industry with MIT. 16 00:01:10,460 --> 00:01:15,560 In particularly, the Leaders For Manufacturing Program and the Systems Design and Management Program, 17 00:01:15,900 --> 00:01:20,350 both of which are highly successful efforts in looking at management issues 18 00:01:20,600 --> 00:01:23,250 around optimization manufacturing, and so on. 19 00:01:23,550 --> 00:01:27,230 He’s the past President of both the Operations Research Society of America 20 00:01:27,680 --> 00:01:30,140 and the Institute for Operations Research and Management Sciences. 21 00:01:30,590 --> 00:01:32,360 He’s a member of the National Academy of Engineering 22 00:01:32,640 --> 00:01:34,530 and the American Academy of Arts and Sciences. Tom. 23 00:01:41,160 --> 00:01:43,010 Tom: Thank you Carl. You’d almost think that I was giving the talk. 24 00:01:44,760 --> 00:01:46,570 He should have just said, Here’s Tom, right? 25 00:01:46,940 --> 00:01:49,860 It really gives me great pleasure to introduce our speaker today. 26 00:01:50,390 --> 00:01:52,510 Padmasree Warrior is the Vice-president 27 00:01:53,030 --> 00:01:57,550 and Chief Technology Officer of Motorola with broad responsibilities for Motorola labs, 28 00:01:57,980 --> 00:02:01,350 the Global Software Group and emerging early stage businesses. 29 00:02:01,920 --> 00:02:07,190 Her operational responsibilities including a worldwide team of 4600 technologists. 30 00:02:08,140 --> 00:02:12,210 Before assuming this position in January 19, 2003, 31 00:02:12,830 --> 00:02:16,630 she was Corporate Vice-President and General Manager for Motorola’s Energy Systems Group. 32 00:02:17,380 --> 00:02:19,460 And prior to that she was Corporate Vice-President 33 00:02:19,720 --> 00:02:22,850 and Chief Technology Officer for Motorola’s semi-conductor products. 34 00:02:23,580 --> 00:02:26,970 So she’s had broad responsibility through the full gamut of Motorola. 35 00:02:27,240 --> 00:02:30,550 She probably knows more about Motorola Technology than anybody else in the world. 36 00:02:30,900 --> 00:02:34,130 She received a M.S. Degree in Chemical Engineering from Cornell University 37 00:02:34,370 --> 00:02:37,450 and a B.S. Degree in Chemical Engineering from the India Institute of Technology in New Delhi. 38 00:02:38,280 --> 00:02:40,380 I have my own undergraduate degree in Chemical Engineering, 39 00:02:40,590 --> 00:02:42,240 so it’s a kindred spirit that we have with us today. 40 00:02:42,890 --> 00:02:48,650 In addition to her corporate responsibility, she’s had considerable public service. 41 00:02:49,210 --> 00:02:51,860 She served as the Texas Governor’s Council for the Digital Economy 42 00:02:52,370 --> 00:02:55,880 and is a member of the Texas Higher Education Board Review Panel. 43 00:02:56,200 --> 00:02:58,310 She’s also one of six women nationally recognized, 44 00:02:58,570 --> 00:03:00,770 and selected for Women Elevating Science and Technology Award 45 00:03:01,000 --> 00:03:02,770 for Working Women’s Magazine in 2001. 46 00:03:03,650 --> 00:03:09,860 It really gives me enormous pleasure to introduce for you one of the leading technology leaders 47 00:03:10,190 --> 00:03:12,030 in the country today, Padmasree Warrior! 48 00:03:24,990 --> 00:03:27,940 Warrior: Thank You. Thank you, Tom and Good Evening Everyone. 49 00:03:28,180 --> 00:03:30,140 It gives me great pleasure to be here this evening. 50 00:03:30,740 --> 00:03:35,110 Um… The focus of my talk this evening is Seamless Transitions. 51 00:03:35,430 --> 00:03:39,970 And Seamless Transitions really, I’m going to focus it on two areas. 52 00:03:40,250 --> 00:03:45,940 First is how do we transition technology in innovation from a lab environment 53 00:03:46,360 --> 00:03:48,780 into a commercial product market environment. 54 00:03:49,030 --> 00:03:51,750 And the second focuses around Seamless Mobility, 55 00:03:51,990 --> 00:03:54,950 which is Motorola’s strength in bringing mobile applications 56 00:03:55,220 --> 00:03:57,570 and mobile devices to the environment. 57 00:03:57,820 --> 00:03:58,870 What’s the future going to look like? 58 00:03:59,110 --> 00:04:02,410 What are some exciting new things that we as users can look forward to? 59 00:04:02,960 --> 00:04:06,360 So, I have a lot of material, I plan to cover it in about thirty minutes 60 00:04:06,590 --> 00:04:10,450 or so hopefully this will be interactive and we can have a dialogue at the end. 61 00:04:12,520 --> 00:04:17,440 So, the first topic I think is probably a challenging one 62 00:04:17,730 --> 00:04:23,090 because if you think about how do we take a technology or innovation from a lab environment 63 00:04:23,440 --> 00:04:25,880 where you’re mostly worried about proving the concept, 64 00:04:26,310 --> 00:04:29,800 proving the idea into product where the cost is important, 65 00:04:30,020 --> 00:04:32,110 volume is important, reliability is important. 66 00:04:32,590 --> 00:04:34,500 There is a lot of challenges in that transition. 67 00:04:34,950 --> 00:04:36,050 Along with that same notion, 68 00:04:36,780 --> 00:04:41,760 how do you translate something from a scientific conceptual environment into reality, 69 00:04:42,150 --> 00:04:45,510 something that people can feel, experience and see? 70 00:04:46,060 --> 00:04:48,560 The second notion along those same lines 71 00:04:49,250 --> 00:04:53,050 is so taking that concept of bringing research into reality 72 00:04:53,680 --> 00:04:59,080 how can we make life become easier as we become more mobile? 73 00:04:59,410 --> 00:05:04,230 Making the experiences seamless as we move through the different zones that we’re in. 74 00:05:05,800 --> 00:05:08,080 So, you know this is something that we put together, 75 00:05:08,310 --> 00:05:13,550 if you think about applied research which is what commercial enterprises like Motorola focus on, 76 00:05:14,090 --> 00:05:17,940 it’s really a different animal than fundamental research that universities work on. 77 00:05:18,340 --> 00:05:21,230 And why is that different and what is the basic difference? 78 00:05:21,450 --> 00:05:25,580 I think when you’re working in a university environment and of course MIT, 79 00:05:26,000 --> 00:05:28,210 as I was told, is one of the leading schools now, 80 00:05:28,590 --> 00:05:31,820 in bringing new start-ups and creating market cap 81 00:05:32,310 --> 00:05:34,930 from a university environment into the business world. 82 00:05:35,430 --> 00:05:37,920 Applied research, which is what typically large corporations, 83 00:05:38,200 --> 00:05:42,390 focus on tends to be in playing between the value chain, 84 00:05:42,640 --> 00:05:44,260 from a university research into the marketplace. 85 00:05:44,930 --> 00:05:49,480 So that brings a challenge in the sense of our thinking has to be almost schizophrenic. 86 00:05:49,790 --> 00:05:52,460 On days like this I have to pretend to be an academician 87 00:05:52,790 --> 00:05:55,480 and I have to pretend to understand the fundamental issues 88 00:05:55,690 --> 00:05:58,150 because they are very important in solving some real issues. 89 00:05:58,410 --> 00:06:00,690 But when I go back to work, which is this evening, 90 00:06:00,930 --> 00:06:05,240 tomorrow I have to worry about revenue and profit margins and operating earnings 91 00:06:05,500 --> 00:06:07,010 and what is the return on the investment, 92 00:06:07,100 --> 00:06:10,050 we as a company are making in the research efforts that we do. 93 00:06:10,410 --> 00:06:18,000 So, I often joke that I don’t have a brain that can think in a single direction; 94 00:06:18,220 --> 00:06:21,600 I always have to be in multiple different aspects of what we do. 95 00:06:22,390 --> 00:06:26,660 So, thinking along those lines, big wins, big business wins 96 00:06:26,880 --> 00:06:29,920 or big market wins come from having big ideas. 97 00:06:30,140 --> 00:06:32,910 Things that fundamentally change the paradigm of where we are headed. 98 00:06:33,440 --> 00:06:36,230 But big ideas by themselves are not enough. 99 00:06:36,460 --> 00:06:37,630 We have to think through; 100 00:06:38,040 --> 00:06:41,750 how can we take that big idea and turn it into a market position. 101 00:06:41,990 --> 00:06:44,590 Right sometimes, it’s time to market, being first in market, 102 00:06:44,930 --> 00:06:48,510 but sometimes actually the companies that are first in market don’t often make money. 103 00:06:48,710 --> 00:06:52,190 It’s actually the companies that follow that take the leadership position. 104 00:06:52,820 --> 00:06:54,940 So, there really is, I think this is a business school challenge, 105 00:06:55,140 --> 00:06:56,730 there really isn’t a textbook model, 106 00:06:56,960 --> 00:06:59,550 that you can apply and say how do you take innovation 107 00:06:59,970 --> 00:07:01,650 from a lab environment into the marketplace. 108 00:07:01,880 --> 00:07:05,820 So, actually I’m curious in the next series that you’re going to be talking about this. 109 00:07:06,050 --> 00:07:11,260 I’d like to see what some theses are and what some traits that are being proposed in this area. 110 00:07:11,560 --> 00:07:12,930 This tends to be a real challenge for us 111 00:07:13,160 --> 00:07:16,390 because it’s not often that you go talk to your customers. Right. 112 00:07:16,610 --> 00:07:18,260 so there is a notion that says go talk to your customers 113 00:07:18,450 --> 00:07:22,650 and their going to tell you what the next big idea should be or what the next focus should be. 114 00:07:22,830 --> 00:07:25,620 Although customers are very important in that because they are, 115 00:07:25,820 --> 00:07:26,970 of course, paying our bills, 116 00:07:27,160 --> 00:07:31,210 but often times we have to work with our customers to think about new markets 117 00:07:31,400 --> 00:07:34,310 and new problems that we can solve together. 118 00:07:34,540 --> 00:07:39,310 So, the challenge here is how do you turn something from an idea into a market. 119 00:07:39,650 --> 00:07:41,910 So, not necessarily an idea into a product, 120 00:07:42,160 --> 00:07:45,660 but actually the big win comes when you turn an idea into a market. 121 00:07:45,870 --> 00:07:49,980 You create a new market or you create a new need that didn’t exist before. 122 00:07:51,220 --> 00:07:56,110 So, if you think about that, I always challenge my team of researchers. 123 00:07:56,330 --> 00:07:58,620 We have, as I mentioned 4600 people, 124 00:07:58,820 --> 00:08:02,570 working in Motorola labs and global software centers around the world. 125 00:08:03,930 --> 00:08:08,080 I always challenge the team to think about, when you come up with an idea ask yourself: 126 00:08:08,340 --> 00:08:10,670 What is the relevant problem this is solving? 127 00:08:11,030 --> 00:08:13,600 And what are the alternatives to solve that same problem? 128 00:08:13,840 --> 00:08:16,350 Right so, there may be one approach to solving a problem, 129 00:08:16,590 --> 00:08:20,710 but perhaps there’s a different way of solving it that we’ve not thought about. 130 00:08:21,310 --> 00:08:22,400 And what are the different, 131 00:08:22,640 --> 00:08:27,660 the aspects that make our solution special or differentiate it in the marketplace. 132 00:08:28,050 --> 00:08:29,830 I think that’s going to be extremely important 133 00:08:30,060 --> 00:08:34,980 whether it’s ease of use or the experience of you as a user are having. 134 00:08:35,190 --> 00:08:37,280 IPOD is a perfect example of that. 135 00:08:37,810 --> 00:08:40,060 It’s a product, that if you think about it that delivers music 136 00:08:40,300 --> 00:08:43,090 and so it’s not a new idea, but it’s an experience 137 00:08:43,620 --> 00:08:47,840 that has a totally different value proposition in the marketplace. 138 00:08:48,130 --> 00:08:52,910 So Apple’s figured out how to translate that experience as a differentiator, 139 00:08:53,590 --> 00:08:54,360 the solution that they’re delivering. 140 00:08:55,220 --> 00:08:56,730 And what are the barriers to entry, 141 00:08:57,190 --> 00:08:59,320 because sometimes you may have a wonderful solution, 142 00:08:59,550 --> 00:09:02,950 that is so novel and so unique, but to get it into the market, 143 00:09:03,200 --> 00:09:07,040 there is an incumbent who has a very strong position in the marketplace 144 00:09:07,260 --> 00:09:09,280 already that is very difficult to dislodge. 145 00:09:09,520 --> 00:09:15,000 So, I think that is a wonderful challenge that we have to think through 146 00:09:15,200 --> 00:09:16,460 as we are innovating and thinking about new problems to solve. 147 00:09:17,480 --> 00:09:22,550 And of course last but not least is what is the Business Opportunity? Is it small? Is it big? 148 00:09:22,840 --> 00:09:26,380 And so if you consider these questions and think about the work 149 00:09:26,590 --> 00:09:30,610 that we do and think about predicting into the future, in five - six years out, 150 00:09:30,810 --> 00:09:35,350 you can see that this becomes a very complex problem to solve. 151 00:09:35,910 --> 00:09:42,630 So, in our view the success in addressing this whole challenge comes from balancing polarities. 152 00:09:42,690 --> 00:09:48,040 So this is where the schizophrenia comes in, where you have to think on both sides of the equation. 153 00:09:48,310 --> 00:09:52,740 Having the technical IQ, being very knowledgeable about the technical challenges, 154 00:09:53,070 --> 00:09:55,770 the technological breakthroughs that one has to bring through; 155 00:09:56,610 --> 00:10:00,820 but also having a business sense and business IQ to think about the applications, 156 00:10:01,220 --> 00:10:02,410 to think about the competitors. 157 00:10:02,670 --> 00:10:06,350 To think about is there another way to solve this problem that we’ve not thought about, etcetera. 158 00:10:06,640 --> 00:10:10,850 So, all that is what we call technical IQ combined with business IQ. 159 00:10:11,850 --> 00:10:16,150 Creativity with Execution. Right? So this is sounds like an oxymoron. 160 00:10:16,480 --> 00:10:19,070 Because you always think creative people have to be let loose, 161 00:10:19,340 --> 00:10:23,130 given a lot freedom. Don’t ask them for deadlines, milestones, reports. 162 00:10:23,660 --> 00:10:26,100 But then at the same time you have to figure out 163 00:10:26,480 --> 00:10:29,850 with that creativity how do we deliver two milestones. 164 00:10:30,080 --> 00:10:31,770 How do we execute the programs? 165 00:10:32,020 --> 00:10:33,850 What is the program planning, etcetera? 166 00:10:34,150 --> 00:10:37,820 So that’s another challenge or polarity that we have to manage. 167 00:10:38,060 --> 00:10:42,430 And long-term reach and part of what we do in Motorola labs in the research area 168 00:10:42,710 --> 00:10:46,470 is to think about products and ideas that are five to ten years out, 169 00:10:46,790 --> 00:10:48,400 so we’ve got to have that balance. 170 00:10:48,680 --> 00:10:53,280 At the same time, we have to deliver to our businesses, solutions to the problems today. 171 00:10:54,000 --> 00:10:58,130 So, I think that is another challenge, in, as you think about your own educational system, 172 00:10:58,350 --> 00:11:01,180 your own work experiences always have to learn, 173 00:11:01,420 --> 00:11:05,680 how to combine the strategic ability with the tactical execution, 174 00:11:05,910 --> 00:11:08,650 tactical follow-through, the management and the discipline, etcetera. 175 00:11:09,630 --> 00:11:12,970 And, and last but not least processes which focus on results. 176 00:11:13,200 --> 00:11:15,910 This is my biggest criticism for traditional business schools, 177 00:11:16,310 --> 00:11:20,740 which always teach students; mainly focus on process and analytics. 178 00:11:21,030 --> 00:11:23,510 You know having, you can think of all the acronyms 179 00:11:23,740 --> 00:11:29,280 that we’ve come up through by walking around and objectives and strategic planning etcetera. 180 00:11:29,490 --> 00:11:33,060 Ultimately, what is important in the real world is the results that it drives. 181 00:11:33,280 --> 00:11:36,450 And so often times, especially true for large companies, 182 00:11:37,170 --> 00:11:40,710 which have the extra challenge of 30 billion dollar company 183 00:11:40,940 --> 00:11:45,050 86 thousand employees worldwide in 26-30 different countries. 184 00:11:45,460 --> 00:11:46,500 We’ve got to have processes. 185 00:11:46,880 --> 00:11:50,750 We’ve got to have the ability to streamline between different parts of the organization, 186 00:11:50,930 --> 00:11:53,550 make sure one part of the organization is talking to another. 187 00:11:54,000 --> 00:11:56,860 But, I think the fallacy or the risk becomes then, 188 00:11:57,100 --> 00:12:01,350 that you become a slave to the process and you don’t think about is that producing the result. 189 00:12:01,700 --> 00:12:07,570 So, the polarity that one has to manage to successfully translate innovation from a lab environment 190 00:12:07,790 --> 00:12:10,740 to product environment is to be focused on the results. 191 00:12:11,180 --> 00:12:15,050 Make sure the processes are indeed delivering the results, such we are looking for. 192 00:12:17,700 --> 00:12:21,260 So, what our research teams are focused on within Motorola 193 00:12:21,590 --> 00:12:25,010 and we work in partnership with many different universities, 194 00:12:25,240 --> 00:12:29,120 MIT, being a very long-standing relationship between Motorola & MIT, 195 00:12:29,410 --> 00:12:35,680 is to think about how can we bring together the tactical capabilities from across the corporation. 196 00:12:35,990 --> 00:12:38,850 And I’ll talk a little bit about the different markets that we’re in 197 00:12:39,080 --> 00:12:41,970 and what the challenges are and then growing the corporations. 198 00:12:42,170 --> 00:12:46,390 So, the effort that we think about in terms of innovation is not necessarily 199 00:12:46,760 --> 00:12:49,630 to improve the margins or the bottom line in the business, 200 00:12:49,840 --> 00:12:53,420 but to think about the revenue growth and creating new markets new products etcetera. 201 00:12:53,640 --> 00:12:56,060 And then protecting the enterprise and by that what we mean 202 00:12:56,270 --> 00:13:01,170 is developing enough intellectual property whether it’s to create a standard 203 00:13:01,370 --> 00:13:05,450 by working with standard’s bodies or to keep it inside as a proprietary technology. 204 00:13:05,660 --> 00:13:08,530 And that is another interesting challenge, by the way, 205 00:13:08,670 --> 00:13:12,160 and I think schools probably will also face this challenge more and more 206 00:13:12,420 --> 00:13:17,290 as intellectual properties becoming a very priceless commodity almost. 207 00:13:17,480 --> 00:13:18,840 Because sometimes it’s better, 208 00:13:19,540 --> 00:13:22,750 not to have the intellectual property in-house, but to make it open 209 00:13:22,940 --> 00:13:26,500 so that there is an ecosystem that you develop for many different users to use that. 210 00:13:26,990 --> 00:13:29,680 Sometimes it’s important to keep it as proprietary, 211 00:13:29,880 --> 00:13:31,720 and so that brings up the question of, 212 00:13:32,070 --> 00:13:34,350 is this a technology issue or is this a business issue? 213 00:13:34,650 --> 00:13:38,670 Once again, you have to have the technical IQ balanced with the business IQ to do that. 214 00:13:38,900 --> 00:13:43,370 Creating new competencies is another area of focus for research within Motorola. 215 00:13:43,620 --> 00:13:47,540 So thinking about cross-disciplinary types of efforts. 216 00:13:47,760 --> 00:13:49,510 And as Tom was mentioning to me today, 217 00:13:49,700 --> 00:13:54,250 he views that engineering is becoming much more of a cross-disciplinary function. 218 00:13:54,690 --> 00:13:57,940 And we see that same thing happening within our cooperation 219 00:13:58,140 --> 00:13:59,440 and the products that we develop. 220 00:13:59,640 --> 00:14:03,200 Meeting together the competencies from different parts of the company 221 00:14:03,540 --> 00:14:05,800 as we develop products going forward, 222 00:14:05,820 --> 00:14:07,370 so creating new competencies to do that. 223 00:14:07,620 --> 00:14:12,740 The third area, which is where most of our energy is focused in working with universities, 224 00:14:12,950 --> 00:14:14,620 exploring what we call step-change research. 225 00:14:14,840 --> 00:14:18,340 Those areas that, what we consider fundamental research, 226 00:14:18,550 --> 00:14:20,850 which probably you consider as mainstream research. 227 00:14:21,120 --> 00:14:25,820 Things like nano materials, nano electronics-those things that are still further out, 228 00:14:26,010 --> 00:14:28,630 but someday will create new industries and new markets for us. 229 00:14:30,300 --> 00:14:36,290 So our organization, my responsibility within Motorola, includes Motorola labs, 230 00:14:36,490 --> 00:14:38,150 which is where all of the research is done 231 00:14:38,430 --> 00:14:41,260 and these tend to be the Technical centers of excellence. 232 00:14:41,550 --> 00:14:47,420 We also do a lot of work that is sponsored by governments as well as consortia inside. 233 00:14:47,610 --> 00:14:52,100 So, we actually do the reverse, where we get funded by external organizations to do research. 234 00:14:52,480 --> 00:14:56,560 We have a global software group of about 3600 engineers worldwide 235 00:14:56,800 --> 00:15:00,650 that develop some of the core software engineering for Motorola. 236 00:15:00,900 --> 00:15:03,750 We have what we call growth engines, 237 00:15:03,760 --> 00:15:08,150 so these are areas of focus for us where we feel the future growth in the company is going to come from. 238 00:15:08,390 --> 00:15:12,600 Early stage accelerator is sort of an incubator within the labs environment 239 00:15:12,790 --> 00:15:16,710 where we take ideas from the labs and fund them as if they’re start-ups. 240 00:15:16,910 --> 00:15:18,610 And we create our own little companies within a large company 241 00:15:18,810 --> 00:15:22,080 so we call that Early-Stage Accelerator. 242 00:15:22,320 --> 00:15:24,000 And of course there’s Human Resources Financing, 243 00:15:24,030 --> 00:15:27,240 I’m also responsible for the overall for the total corporation. 244 00:15:27,700 --> 00:15:31,010 Motorola roughly 30,000 engineers worldwide, 245 00:15:31,220 --> 00:15:35,570 as a total company we have a lot of innovation from different parts of the company 246 00:15:35,760 --> 00:15:39,930 and we’re trying to put together a dominance mechanism to drive innovation 247 00:15:40,130 --> 00:15:41,170 from different parts of the company. 248 00:15:41,930 --> 00:15:44,860 So our approach to innovation and again I think this probably plays 249 00:15:45,070 --> 00:15:47,910 to the series of talks that you’re having next 250 00:15:48,200 --> 00:15:51,030 is to take ideas from Exploration phase, 251 00:15:51,240 --> 00:15:54,480 typically this is the proof of concept phase into markets. 252 00:15:54,690 --> 00:15:56,500 And we have two paths to do this; 253 00:15:56,730 --> 00:16:02,310 one is developing technology and developing products that go into the core businesses that we’re in today. 254 00:16:02,830 --> 00:16:04,970 The other is those destructive technologies, 255 00:16:05,210 --> 00:16:09,070 which could create new markets or new products for us sometime in the future. 256 00:16:09,270 --> 00:16:11,290 So we have a different process to do that, 257 00:16:11,560 --> 00:16:16,120 which is more perhaps doing kind of entrepreneurial types of activities 258 00:16:16,340 --> 00:16:19,710 within the framework and the umbrella of a large corporation. 259 00:16:20,730 --> 00:16:24,580 So roughly about half of the research that we do is focused in our core markets 260 00:16:24,790 --> 00:16:29,030 and about half of what we do is focused in new markets, new destructive opportunities 261 00:16:29,250 --> 00:16:33,970 and that’s the new opportunities is where typically where we work with external organizations 262 00:16:34,200 --> 00:16:36,730 such as universities, consortia, national labs, etcetera. 263 00:16:37,440 --> 00:16:44,170 And so the centers of excellence that Motorola has in terms of research are the following. 264 00:16:44,530 --> 00:16:49,250 We have a strong center in applications, content and service research. 265 00:16:49,460 --> 00:16:51,970 So how do you bring different kinds of applications? 266 00:16:52,190 --> 00:16:57,250 Of course our focus is on mobility and how do you bring different kinds of mobile applications to a consumer. 267 00:16:57,470 --> 00:17:01,220 The second area is network, so this is the Infrastructure for communications. 268 00:17:01,420 --> 00:17:02,730 Cellular being the main one today, 269 00:17:02,930 --> 00:17:07,110 but there are other modes to bring communication forward, going forward. 270 00:17:07,320 --> 00:17:10,200 Wireless Access such as the access technologies. 271 00:17:10,380 --> 00:17:12,270 Physical Sciences, so these are more, 272 00:17:12,470 --> 00:17:14,750 this is where most of our fundamental research is done. 273 00:17:15,090 --> 00:17:18,090 And the physical sciences materials and embedded hardware systems. 274 00:17:18,270 --> 00:17:22,370 Human interaction research, interestingly enough in human interaction research, 275 00:17:22,560 --> 00:17:27,000 most of our researchers do not have a science or an engineering degree. 276 00:17:27,200 --> 00:17:31,990 They mostly are sociologists and people that study human behaviors 277 00:17:32,190 --> 00:17:39,450 and think about what kinds of interactive experience oriented research do we do 278 00:17:39,650 --> 00:17:42,060 to bring different kinds of applications to the world. 279 00:17:42,260 --> 00:17:45,210 And physical realization research is at the other end of the spectrum, 280 00:17:45,400 --> 00:17:50,730 which works on the industry of design and the physical aspects of display technologies 281 00:17:50,910 --> 00:17:54,130 and materials technologies for the look and feel of the products that we make. 282 00:17:54,330 --> 00:18:00,140 So we have a very broad range of research that we undertake as a corporation. 283 00:18:00,340 --> 00:18:02,830 We do a lot of our work, our research is done, 284 00:18:03,010 --> 00:18:07,270 actually extern to the corporation and typically we use external forums 285 00:18:07,450 --> 00:18:10,450 such as standard bodies, professional bodies, advisory boards. 286 00:18:10,660 --> 00:18:16,410 Advisory boards meaning advisory boards to our bodies like the FCC, for instance. 287 00:18:16,590 --> 00:18:22,790 Motorola has a strong play in bodies like that where we advise regulatory bodies 288 00:18:22,990 --> 00:18:26,100 and so forth on the technical implications of certain technologies. 289 00:18:26,330 --> 00:18:29,510 We do a lot of Government funded research, internally. 290 00:18:29,720 --> 00:18:34,000 Primarily through the European Union 6th Frame, as well as the U.S. government, 291 00:18:34,100 --> 00:18:35,850 DARPRA and mixed-funded centers. 292 00:18:36,500 --> 00:18:41,170 We fund universities to do research. MIT is one of them, University of Illinois. 293 00:18:41,370 --> 00:18:43,900 Those are the two largest universities that we fund. 294 00:18:44,000 --> 00:18:45,390 Our research, external research. 295 00:18:45,680 --> 00:18:51,180 And we also target different professors that we feel are experts in certain areas to work with us, 296 00:18:51,390 --> 00:18:54,530 advise us and fund and we fund research with them. 297 00:18:54,760 --> 00:18:57,130 In addition to that we have Motorola Ventures, 298 00:18:57,310 --> 00:19:02,550 which is a venture arm of Motorola that invests in start-ups, early stage typically, 299 00:19:02,750 --> 00:19:06,410 but more mid-stage companies and we invest mostly in the U.S. 300 00:19:06,600 --> 00:19:10,560 We are now thinking about expanding that to other parts of the world, as well. 301 00:19:10,780 --> 00:19:16,490 And we also do a lot of partnerships with start-up companies, which is very different today. 302 00:19:16,690 --> 00:19:18,220 I joined Motorola over twenty years ago. 303 00:19:18,460 --> 00:19:20,630 Twenty years ago that concept didn’t exist. 304 00:19:20,840 --> 00:19:22,580 Today we do a lot of work we do, 305 00:19:22,770 --> 00:19:25,590 we partner with a lot of small companies across the world. 306 00:19:25,800 --> 00:19:29,310 Because sometimes small companies have great ideas. They don’t have the scale 307 00:19:29,650 --> 00:19:30,970 and the breadth that a large company does. 308 00:19:31,200 --> 00:19:35,740 And a partnership, in fact, is very effective in bringing those technologies to the market. 309 00:19:36,020 --> 00:19:40,290 And we do a lot of customer, joint programs with a lot of our customers, 310 00:19:40,480 --> 00:19:43,740 and our customers are very broad because of the markets that we are in. 311 00:19:43,990 --> 00:19:47,420 So we engage in a lot of joint programs that we feel will benefit, 312 00:19:47,670 --> 00:19:50,210 sets of customers or particular customers. 313 00:19:50,440 --> 00:19:53,470 In addition, we have what we call a visionary board. 314 00:19:53,710 --> 00:19:56,720 And I think several professors from MIT participated in that, 315 00:19:56,920 --> 00:19:59,490 where we go out and ask external experts, 316 00:19:59,740 --> 00:20:01,660 what they believe the future is going to be like. 317 00:20:01,910 --> 00:20:04,540 And this is very exciting actually 318 00:20:04,750 --> 00:20:10,740 because we get lots of inputs from different fields in terms of what the futures could look like. 319 00:20:10,940 --> 00:20:13,740 Then we take that and use that as an input to drive our strategy 320 00:20:13,940 --> 00:20:17,460 and our focus internally in the types of research that we do. 321 00:20:17,460 --> 00:20:21,420 So, there’s a lot of work we do from the outside bringing thinking inside. 322 00:20:21,660 --> 00:20:24,640 And the purpose of doing all this to really pre-empt, 323 00:20:24,900 --> 00:20:26,970 to encourage pre-emptive thought. 324 00:20:27,330 --> 00:20:30,490 For us to be successful as a technology company 325 00:20:30,690 --> 00:20:33,270 and this is probably unique for large technology companies. 326 00:20:33,490 --> 00:20:37,090 It’s not enough to just extrapolate the path we are on. 327 00:20:37,330 --> 00:20:39,830 It’s not even enough to predict what the new products 328 00:20:40,040 --> 00:20:42,750 and product needs are going to be sometimes we have to preempt 329 00:20:42,980 --> 00:20:44,570 what the new products are going to be. 330 00:20:45,160 --> 00:20:49,930 And so that’s, I think that’s another area where we typically hold technology summits. 331 00:20:50,140 --> 00:20:52,890 We hold them both with internal and external partners. 332 00:20:53,180 --> 00:20:56,170 We do a lot of external insights and we do brainstorming sessions. 333 00:20:56,370 --> 00:21:01,890 Again, sometimes we extend these brainstorming sessions to the communities outside of our own company, 334 00:21:02,110 --> 00:21:07,140 to bring in experts to talk about what could be some game changing opportunities to innovate. 335 00:21:07,820 --> 00:21:10,020 So, the purpose of doing all of this, 336 00:21:10,930 --> 00:21:15,490 we believe is to really drive innovation and if you really think about successful innovations, 337 00:21:15,700 --> 00:21:20,490 often successful innovations are those that solve contradicting problems. 338 00:21:20,730 --> 00:21:24,480 Right? How do you have a phone conversation while you’re walking about? 339 00:21:24,680 --> 00:21:29,950 So, when Motorola invented the cellular phone many years ago, that was a contradiction. 340 00:21:30,170 --> 00:21:33,200 You know people always thought you had to be static 341 00:21:33,390 --> 00:21:34,750 when you’re carrying on a phone conversation. 342 00:21:34,930 --> 00:21:38,440 Nobody thought you could have a phone that would, that you could take with you. 343 00:21:38,630 --> 00:21:40,100 Wherever you went, so that was an innovation. 344 00:21:40,270 --> 00:21:45,790 It solved the contradiction between having reliable service and mobility. 345 00:21:46,360 --> 00:21:51,280 And so that is an example of a game changing technology that Motorola invented. 346 00:21:51,620 --> 00:21:57,080 So bottom-line to have a seamless transition from science to reality, 347 00:21:57,550 --> 00:22:01,460 we believe you have to drive in ideation. Right? we call it ideation, 348 00:22:01,630 --> 00:22:06,860 so this is a process of generating lots of ideas, both internally, internal to our environment, 349 00:22:07,040 --> 00:22:11,570 and externally, so by partnering with different schools, different countries, different markets. 350 00:22:11,750 --> 00:22:12,950 We then have to prioritize 351 00:22:13,130 --> 00:22:16,080 because if you do that then you end up with thousands of ideas and how you pick ones, 352 00:22:16,260 --> 00:22:19,240 which ones are going to be the ones we’re going to fund and follow-thru. 353 00:22:19,410 --> 00:22:25,570 So, we have a very tough, but very disciplined process to go through prioritization. 354 00:22:25,720 --> 00:22:29,890 And then we go out and test those good ideas that we feel are important. 355 00:22:30,100 --> 00:22:33,910 Then we continually monitor the progress of the industry trends, 356 00:22:34,080 --> 00:22:37,620 part of the reasons that we visit universities is to learn about some of the trends 357 00:22:37,810 --> 00:22:39,760 that you’re seeing and you’re facing, 358 00:22:40,400 --> 00:22:44,450 whether it’s the faculty or the students or the creative environment that’s out there. 359 00:22:44,630 --> 00:22:47,730 And then we set funding levels with strict milestones. 360 00:22:47,910 --> 00:22:50,420 So similar to how VCs would fund a company, 361 00:22:50,620 --> 00:22:54,380 how we go through “go”, “no go” decisions on certain things. 362 00:22:54,570 --> 00:22:58,210 And we participate in relevant standards and industry organizations. 363 00:22:58,410 --> 00:23:04,510 And we believe this kind of a process helps companies have that kind of a seamless transition 364 00:23:04,710 --> 00:23:08,520 to take technology from a research environment into making it into a new product. 365 00:23:10,010 --> 00:23:14,120 So, then you ask the question, ok, what's the idea? What’s the purpose of doing all this? 366 00:23:14,330 --> 00:23:18,560 What would be some future exciting technologies that we think are important. 367 00:23:19,990 --> 00:23:24,310 So one of the things that we believe will happen in the future, which is already happening. 368 00:23:24,510 --> 00:23:27,980 In the past people lived in zones we did stuff at home, 369 00:23:28,220 --> 00:23:30,790 which is very difficult from the stuff that we did at work, 370 00:23:31,380 --> 00:23:35,740 which is very different from the stuff that we did when we were traveling, for instance. 371 00:23:35,960 --> 00:23:40,290 That’s all changing now, I think the generation or probably several of you, 372 00:23:40,740 --> 00:23:44,250 actually, probably lived this, where things are continuous almost. 373 00:23:44,450 --> 00:23:48,640 There is no difference between from when you’re at work to when you go home to when you’re traveling, 374 00:23:48,830 --> 00:23:50,920 you want to have the same kinds of things with you. 375 00:23:51,170 --> 00:23:55,490 So we believe that people don’t live in segments anymore, 376 00:23:55,690 --> 00:23:59,080 they don’t live in zones anymore and they don’t live in categories anymore. 377 00:23:59,290 --> 00:24:04,780 They really, literally move and as they’re moving they want to have the transition, 378 00:24:04,980 --> 00:24:07,490 the seamless transition occur in their life. 379 00:24:07,660 --> 00:24:11,360 So what does that mean? So the pre-emptive innovation, 380 00:24:11,560 --> 00:24:14,990 examples of where we have seen this happen in the history of our own company. 381 00:24:15,190 --> 00:24:19,380 Motorola has been around for 75 years as a technology giant in the world. 382 00:24:19,710 --> 00:24:21,620 And in something’s that we’ve invented, 383 00:24:21,820 --> 00:24:26,890 it’s not just having a new way to communicate, but a new reason to communicate. 384 00:24:27,080 --> 00:24:29,960 So, when we invented for instance the two-way radio, 385 00:24:30,420 --> 00:24:36,270 that gave people a new way to communicate. A police officer could talk to another police officer. 386 00:24:36,290 --> 00:24:40,180 A fireman could talk to another fireman or fireperson. 387 00:24:40,340 --> 00:24:45,520 And then we extended that into a cellular phone when we invented the cellular phone. 388 00:24:45,700 --> 00:24:48,980 As I mentioned before, having a conversation when we are moving about. 389 00:24:49,160 --> 00:24:52,810 And then more recently Motorola invented Telematics, 390 00:24:52,990 --> 00:24:56,000 which gives a way for a vehicle for instance, On-Star, 391 00:24:56,180 --> 00:24:59,210 if you’re familiar with it, if you’re driving in a car, the On Star system, 392 00:24:59,400 --> 00:25:04,980 if you need roadside assistance, automatically sends a message to a dispatch agency to help, 393 00:25:05,180 --> 00:25:07,330 to have help sent to you. 394 00:25:07,730 --> 00:25:09,480 Many years ago, I guess ten years ago, 395 00:25:09,670 --> 00:25:13,690 nobody would have thought a car would actually be doing the talking for you. 396 00:25:13,890 --> 00:25:18,430 So that gave a new reason, a new way but also a new reason to communicate. 397 00:25:19,180 --> 00:25:22,080 Ok, so that’s the past, so what’s going to be the future? 398 00:25:22,700 --> 00:25:25,520 What we mean by communicate in the future, 399 00:25:26,220 --> 00:25:28,530 we believe people to people communications will happen. 400 00:25:28,860 --> 00:25:31,710 People, as human beings we always want to communicate 401 00:25:31,910 --> 00:25:34,080 and connect with the people that we care about. 402 00:25:34,500 --> 00:25:38,360 But we then, also want to extend that, to a person communicating with a thing. 403 00:25:38,850 --> 00:25:41,210 I’m sure many of you carry cellular phones, right? 404 00:25:41,920 --> 00:25:47,130 So, let me see how many people carry a Motorola phone, the real cellular phone. 405 00:25:47,730 --> 00:25:52,330 If you carry one, you know now most cellular phones actually have this voice recognition, 406 00:25:52,550 --> 00:25:54,660 where you tell your phone to call someone and it will call them. 407 00:25:54,890 --> 00:25:57,500 So, it’s an example of a person communicating with a thing. 408 00:25:57,860 --> 00:26:00,120 And we see more and more new applications for that. 409 00:26:00,450 --> 00:26:03,240 And things, then talking to people, which is the reverse, right? 410 00:26:03,440 --> 00:26:06,430 If you think about a car calling for your help, 411 00:26:06,630 --> 00:26:09,110 that’s actually an object doing the talking for you, 412 00:26:09,310 --> 00:26:12,460 so it’s not a person instructing the machine or any object to do something, 413 00:26:12,630 --> 00:26:14,750 but it’s actually a machine telling a person what to do. 414 00:26:15,110 --> 00:26:19,320 So, it’s a thing to people communication and beyond that is the things to things communication. 415 00:26:19,530 --> 00:26:25,540 We believe these are going to be the future opportunities for communications, primarily. 416 00:26:25,860 --> 00:26:29,540 And our focus within Motorola is in four markets: 417 00:26:29,710 --> 00:26:34,880 the person of course providing communications devices for a person to use. 418 00:26:35,050 --> 00:26:37,550 We also have a strong strength in automotive electronics, 419 00:26:37,720 --> 00:26:41,650 so that positions us to take the people to things communication 420 00:26:41,840 --> 00:26:43,940 to the next level and provide the mobility. 421 00:26:44,120 --> 00:26:45,430 And we’re in the enterprise; 422 00:26:45,630 --> 00:26:50,110 we have a strong position in commercial and industrial communication devices, 423 00:26:50,290 --> 00:26:53,040 so two way radio and public safety devices. 424 00:26:53,470 --> 00:26:56,060 You probably have seen NFL, if you watch football, 425 00:26:56,250 --> 00:26:58,330 you probably have seen NFL coaches and players 426 00:26:58,540 --> 00:27:00,620 and officials talk wearing the Motorola headset 427 00:27:01,200 --> 00:27:04,370 and so that’s an example of an Enterprise communication. 428 00:27:04,560 --> 00:27:05,970 And then home communications. 429 00:27:06,130 --> 00:27:10,020 So, this positions our corporation uniquely in allowing us 430 00:27:10,200 --> 00:27:14,100 to have this seamless transition as we move about in the different spaces. 431 00:27:14,760 --> 00:27:21,080 So what’s the challenge? The challenge therefore is this notion of blurring of life segments. 432 00:27:21,260 --> 00:27:23,940 So what do we focus on, so that brings up a question, right? 433 00:27:24,120 --> 00:27:27,070 in an area of research we can think about, so what do we focus on? 434 00:27:27,260 --> 00:27:31,140 Do we focus on what people value as an experience in their home? 435 00:27:31,350 --> 00:27:36,010 or do we focus on what a person values as an experience in their work? 436 00:27:36,180 --> 00:27:41,730 Which is more important? And which experience should we prioritize over the other. 437 00:27:41,930 --> 00:27:51,200 That’s a huge challenge for us in terms of directing our research 438 00:27:51,410 --> 00:27:52,100 and thinking about a future where we’re looking for ideas from institutions like this. 439 00:27:52,200 --> 00:27:55,030 How do we solve this problem of blurring of the life segments? 440 00:27:55,250 --> 00:27:57,980 Provides an opportunity, but it’s also a challenge for us. 441 00:27:58,880 --> 00:28:02,560 And the urbanization and diffusion of the consumer culture; 442 00:28:02,780 --> 00:28:06,070 this notion that consumers and users are going to dictate 443 00:28:06,280 --> 00:28:08,000 what they want in a communication device. 444 00:28:08,240 --> 00:28:11,530 So perhaps you don’t want to be called on your phone all the time, 445 00:28:11,740 --> 00:28:14,280 when you’re on vacation, you don’t want your phone with you maybe. 446 00:28:14,650 --> 00:28:17,280 Or maybe your phone becomes now a music device 447 00:28:17,510 --> 00:28:22,140 and it entertains you while you’re on vacation rather than interrupt you while you’re on vacation. 448 00:28:22,340 --> 00:28:25,910 So, I think that’s the kind of thinking we’re looking for. 449 00:28:26,210 --> 00:28:30,120 And making it meaning everything that you own go with you. 450 00:28:30,320 --> 00:28:33,220 Your pictures, your data, your email, your calendar, 451 00:28:33,410 --> 00:28:37,760 you want to carry it with you in your device and how do we make that happen? 452 00:28:37,970 --> 00:28:42,150 And the other dynamic that we see is this collision between different industries, 453 00:28:42,360 --> 00:28:44,020 traditionally even five years ago, 454 00:28:44,220 --> 00:28:46,940 there was the computing industry which focused on computing applications. 455 00:28:47,140 --> 00:28:50,240 There was a communications industry that focused on communications 456 00:28:50,430 --> 00:28:53,760 and there was a consumer industry that focused on consumer applications, 457 00:28:53,990 --> 00:28:59,160 Right? So companies like SONY worked on consumer entertainment kind of devices. 458 00:28:59,800 --> 00:29:02,460 Companies like CISCO and Microsoft focused on computing 459 00:29:02,640 --> 00:29:06,170 and companies like Motorola focused on providing communications. 460 00:29:06,360 --> 00:29:07,360 More and more these things are merging. 461 00:29:07,570 --> 00:29:09,790 They’re merging because the technologies are merging; 462 00:29:09,990 --> 00:29:12,720 but they’re also merging because the user needs are merging. 463 00:29:12,910 --> 00:29:16,890 And so on the one hand it’s the convergence of technologies. 464 00:29:17,140 --> 00:29:20,620 But on the other hand it brings new entrance into new markets. 465 00:29:20,800 --> 00:29:24,280 So our competition is very different now than it was a few years ago. 466 00:29:24,470 --> 00:29:27,140 And that’s probably true for any of the companies that I mentioned. 467 00:29:27,330 --> 00:29:30,090 Each company now faces different kinds of competition. 468 00:29:30,320 --> 00:29:33,570 So that brings up a different challenge as well, 469 00:29:33,580 --> 00:29:37,000 so I want to leave you with certain, 470 00:29:37,170 --> 00:29:40,750 certain ideas of some things that we feel will be the future, 471 00:29:40,930 --> 00:29:42,330 the future that we will create. 472 00:29:42,520 --> 00:29:43,800 So, I’ll just read these to you. 473 00:29:44,190 --> 00:29:47,580 “I used to live my world in more distinct segments, 474 00:29:47,780 --> 00:29:52,150 I was at home or at work or I was out with friends or running errands. 475 00:29:52,340 --> 00:30:00,270 Now, everything is all blurred and I need to be able to connect with anyone in my life at anytime wherever I am 476 00:30:00,560 --> 00:30:02,310 and they need to be able to reach me, too. 477 00:30:02,740 --> 00:30:07,000 Except sometimes, I really need to be able to “turn it all off!” 478 00:30:07,160 --> 00:30:11,970 So this is a dichotomy, a real problem for us to solve 479 00:30:12,150 --> 00:30:15,790 and I think we are in uniquely positioned to think through this 480 00:30:15,970 --> 00:30:21,790 because if you think about it, what it requires is understanding, pre-empting 481 00:30:21,970 --> 00:30:24,190 what a user is looking for in a device. 482 00:30:24,650 --> 00:30:28,230 Almost morphing the device, to suit that user's need. 483 00:30:29,840 --> 00:30:36,610 And so the future, the technology doesn’t necessarily help us express yourself, but also extend yourself, 484 00:30:36,780 --> 00:30:38,450 so it’s an extension of our personality. 485 00:30:38,620 --> 00:30:42,190 A cell phone today is reflective of who we are as a person. 486 00:30:42,350 --> 00:30:45,830 So, some people want a very steel looking metallic looking phone, 487 00:30:46,030 --> 00:30:48,100 other people want really colored, playful looking phones. 488 00:30:48,280 --> 00:30:49,840 We have downloadable ring tones. 489 00:30:50,020 --> 00:30:53,940 You can have whatever music or whatever clip you want on your phone, 490 00:30:54,100 --> 00:30:57,060 so all those things are extensions of us, as personalities. 491 00:30:57,260 --> 00:31:00,760 And all the information that we are looking for is at our fingertips. 492 00:31:00,950 --> 00:31:02,180 So we want it when we want it. 493 00:31:02,360 --> 00:31:03,550 We don’t want it when we don’t want it. 494 00:31:03,740 --> 00:31:06,130 And the entertainment of choice is always with you, 495 00:31:06,320 --> 00:31:10,780 so the music that you want, want to carry it with you or the film clip that you want, 496 00:31:10,960 --> 00:31:12,470 you want to carry it with you or the pictures that you want, 497 00:31:12,650 --> 00:31:13,570 you want to carry it with you. 498 00:31:13,750 --> 00:31:17,650 And the world knows who we are and where we are 499 00:31:17,820 --> 00:31:19,780 and what we want and keeps us secure by the way, 500 00:31:19,950 --> 00:31:22,590 that’s one thing that’s missing on the slide that is very important. 501 00:31:22,780 --> 00:31:24,690 We want all of this at the same time; 502 00:31:24,860 --> 00:31:26,740 we want our privacy and we want our security. 503 00:31:26,910 --> 00:31:32,810 So, it becomes a very important aspect in terms of the future, enablers to make this happen, 504 00:31:32,980 --> 00:31:37,850 wireless security is going to be a huge huge opportunity going forward into the future. 505 00:31:38,020 --> 00:31:41,770 So basically the mobile devices are becoming our remote control for life. 506 00:31:41,940 --> 00:31:45,670 So they let us do things that we have not thought about before. 507 00:31:45,870 --> 00:31:54,670 So, that’s the future we want to create. So just think about this, what if broadband is as ubiquitous as TV’s and telephones? 508 00:31:54,850 --> 00:31:56,100 That’s not that far away, by the way. 509 00:31:56,260 --> 00:31:56,880 It’s already happening. 510 00:31:57,350 --> 00:32:01,110 What if your home connects to your car and it connects to your office 511 00:32:01,290 --> 00:32:05,850 and it connects to your mobile device and everything in your home connects to everything else? 512 00:32:06,110 --> 00:32:10,730 How often have you sat in your garage and I like MPR, listening to MPR 513 00:32:10,910 --> 00:32:14,710 and I’m listening to that show and I pull up in my garage and I want to continue to listen 514 00:32:14,870 --> 00:32:16,600 and I have to sit in my garage finish listening 515 00:32:16,780 --> 00:32:18,880 before I can shut off my car and walk in. 516 00:32:19,050 --> 00:32:24,270 What if I could just turn that off and have that same program now be broadcast on my phone. 517 00:32:24,440 --> 00:32:25,920 So, while I’m walking through the door, 518 00:32:26,110 --> 00:32:30,800 I still listen to my favorite show. I walk in the door, open the door 519 00:32:30,800 --> 00:32:34,110 and now it plays on my stereo system and I don’t have to figure out anything, 520 00:32:34,280 --> 00:32:38,830 my device figures out that now I’ m at home and it automatically turns on my radio. 521 00:32:39,280 --> 00:32:42,940 So, that’s the kind of seamlessness that we’re talking about. 522 00:32:45,170 --> 00:32:49,140 So, what will be the solutions? 523 00:32:50,010 --> 00:32:51,740 Some of the new technologies for this. 524 00:32:51,900 --> 00:32:56,930 First of all, I think privacy is a huge need that we as human beings want to have. Right? 525 00:32:57,130 --> 00:33:04,600 So the secure architectures and wireless securities are going to be a key differentiator going forward, public safety. 526 00:33:04,800 --> 00:33:08,100 So technology like wireless broadband where it’s basically mobile data, 527 00:33:08,280 --> 00:33:13,190 so a police officer today, somebody told me this example. 528 00:33:13,410 --> 00:33:18,470 You pull up, a police officer pulls up a criminal or someone whose speeding, 529 00:33:18,670 --> 00:33:24,470 I guess a suspect and you know, before he can, the officer can get out of the car, 530 00:33:24,660 --> 00:33:26,560 the suspect pulls out a gun and shoots at him 531 00:33:26,740 --> 00:33:28,650 because the officer is now logging onto his computer 532 00:33:28,820 --> 00:33:31,830 to try to extract some information on the licenses plate and so forth. 533 00:33:32,020 --> 00:33:34,070 What if that doesn’t need to happen anymore? 534 00:33:34,260 --> 00:33:35,550 The officer pulls up to the suspect, 535 00:33:35,990 --> 00:33:41,680 before the officer can do anything, automatically from the 2 way voice device 536 00:33:41,870 --> 00:33:44,250 it pulls up the data related to the suspect 537 00:33:44,440 --> 00:33:46,640 and automatically gives the officer the information so, 538 00:33:46,850 --> 00:33:51,360 he or she doesn’t have to log on and wait for the computer to boot up and access that information. 539 00:33:51,550 --> 00:33:57,750 So, that’s in the area of public safety, having the data and information merged together. 540 00:33:57,950 --> 00:34:02,710 And connectivity, connectivity in terms of things to things, places that are technologies, 541 00:34:02,910 --> 00:34:09,380 like ultra wide band, Zigbees and other technologies now that are becoming more and more realities 542 00:34:09,590 --> 00:34:12,220 which allow us to have more bandwidth in short range. 543 00:34:12,530 --> 00:34:16,000 That’ll let us do some of the things that I talked about. 544 00:34:16,200 --> 00:34:21,980 And entertainment, again, bringing cameras in phones were not thought of a few years ago. 545 00:34:22,230 --> 00:34:26,400 And today it’s pretty much common, everybody has a camera on their phone and we all use it. 546 00:34:26,500 --> 00:34:30,650 So, it’s not that far away to think having TV on your phone, 547 00:34:30,830 --> 00:34:34,990 where you can watch your favorite show while you’re waiting for a plane or something 548 00:34:35,170 --> 00:34:36,850 and when you get in the car, you put your phone down 549 00:34:37,030 --> 00:34:39,450 and it will be broadcast on your TV or DVD, 550 00:34:39,660 --> 00:34:44,120 if you have a van or in a car and if you have kids or if you have friends 551 00:34:44,300 --> 00:34:47,050 who have kids that are in the backseat, then they can watch the show. 552 00:34:47,550 --> 00:34:50,690 So, that’s not that far away and there are technologies that allow us to do that. 553 00:34:50,890 --> 00:34:54,420 And flexibility, having the notion of a device and finding a network. Right? 554 00:34:54,600 --> 00:34:56,990 How often do you have a phone and you’re walking 555 00:34:57,190 --> 00:34:58,810 and suddenly you don’t have service anymore 556 00:34:58,990 --> 00:35:00,970 because it’s a different kind of network that’s there. 557 00:35:01,440 --> 00:35:05,450 Well, maybe it would be nice if the device knows what kind of network there is and switches you. 558 00:35:05,610 --> 00:35:10,950 By the way, we have phones today that allow us to do that, Quad Band phones on GSM. 559 00:35:11,120 --> 00:35:13,090 I was just in India recently; I didn’t have to do anything. 560 00:35:13,290 --> 00:35:17,700 I landed in India, automatically switched to the, the frequency that’s there 561 00:35:17,870 --> 00:35:20,380 and it was totally Seamless experience. 562 00:35:20,560 --> 00:35:26,310 So, the point there is there are multiple technologies today that are becoming realities 563 00:35:26,480 --> 00:35:30,600 and in our view, our big ideas for the future is new networks, 564 00:35:30,770 --> 00:35:36,050 so along with cellular there are other kinds of networks that will bring us value and flexibility. 565 00:35:36,380 --> 00:35:41,920 Smart things, that’s things to things devices to devices communications, everything everywhere. 566 00:35:42,090 --> 00:35:46,750 So the notion of having your content with you wherever you go. 567 00:35:46,920 --> 00:35:50,880 And then ultimately, to tie all this is the user experience, 568 00:35:51,060 --> 00:35:56,040 the experience design that’s going to be important to allow the person the person in the middle 569 00:35:56,220 --> 00:36:00,730 is the mobile person to have the experience seamlessly 570 00:36:00,920 --> 00:36:03,430 as they are going through the different things that they do in life. 571 00:36:03,610 --> 00:36:08,330 So, one example of this in the home space and this is very real to me 572 00:36:08,520 --> 00:36:12,220 because I was leaving this morning and I found out at midnight last night, 573 00:36:12,400 --> 00:36:15,430 that someone tried to have a forced entry into my home. 574 00:36:15,470 --> 00:36:19,240 So, I was thinking about this slide I really wish that 575 00:36:19,430 --> 00:36:22,870 I had a product where there’s a camera at my door, 576 00:36:23,040 --> 00:36:24,970 I could see what was going on in my front door. 577 00:36:25,170 --> 00:36:26,260 So the idea here is basically, 578 00:36:26,520 --> 00:36:30,810 how do we provide access control and monitor technology for the home 579 00:36:31,000 --> 00:36:32,800 so that on your cell phone or on your mobile device 580 00:36:33,000 --> 00:36:35,650 you can see what is happening at your front door. 581 00:36:35,840 --> 00:36:40,380 Or, you know. If you have a friend that’s calling on, ringing the bell, 582 00:36:40,390 --> 00:36:45,130 and you’re not home, they can dial your phone and leave a message for you, things of that sort. 583 00:36:45,290 --> 00:36:47,060 That’s what we mean by the home applications. 584 00:36:47,260 --> 00:36:52,780 And the car's space if you think through this, you know this is really nowday electronic content. 585 00:36:52,960 --> 00:36:56,950 It’s just exploding in the automobile and the point of this is 586 00:36:57,210 --> 00:37:02,790 there is now more than 124 smart things in the car, 587 00:37:02,980 --> 00:37:10,900 which was not the case before and how do we connect all of that 588 00:37:11,110 --> 00:37:12,000 and architect the vehicle to be different. 589 00:37:12,010 --> 00:37:12,110 So our big bet for Motorola really is about 590 00:37:12,330 --> 00:37:19,400 providing the user providing the intelligence in the devices and in the networks 591 00:37:19,450 --> 00:37:23,380 so that the user has connectivity wherever they go, whenever they want. 592 00:37:23,970 --> 00:37:27,090 So you don’t have connectivity when you don’t want it and when you want to turn it off, 593 00:37:27,280 --> 00:37:32,300 you can turn it off, so that you really have Seamless Mobility as you move through. 594 00:37:32,470 --> 00:37:35,410 So, that’s what we think the future is going to be like 595 00:37:35,590 --> 00:37:40,200 and there’s a lot of exciting technology and a lot of exciting user experiences, 596 00:37:40,480 --> 00:37:43,740 a lot of exciting business models that we have to think through 597 00:37:44,550 --> 00:37:48,310 and that’s where we’ re looking for partnerships and ideas from people like you. 598 00:37:48,910 --> 00:37:52,810 I think that’s my last slide. I’d be happy to take any questions. Thank you. 599 00:37:56,720 --> 00:37:58,100 Questions, Any questions 600 00:38:12,850 --> 00:38:16,050 Q: Well, first of all you mentioned personal privacy 601 00:38:16,290 --> 00:38:21,790 as do you think that with all the secrecy in activity where do you draw the line 602 00:38:22,310 --> 00:38:26,190 between giving a user an experience that he really values 603 00:38:26,380 --> 00:38:29,190 and kind of drawing the line for personal privacy 604 00:38:29,350 --> 00:38:33,770 so that a corporation doesn’t begin acquiring an extensive record 605 00:38:34,000 --> 00:38:38,320 of different activities from people and information like that? 606 00:38:38,490 --> 00:38:39,780 A: It’s a really good question; 607 00:38:40,000 --> 00:38:43,570 I think that the vision we want to build is where you have control. 608 00:38:43,770 --> 00:38:45,640 So that’s why the notion is everything you want, 609 00:38:45,830 --> 00:38:47,090 when you want, where you want it. 610 00:38:47,280 --> 00:38:52,940 So, if you don’t want to have, to be monitored where you are, 611 00:38:53,130 --> 00:38:56,310 you don’t want your home to be monitored and have the information be sent anywhere, 612 00:38:56,520 --> 00:38:58,680 you can use your device to turn it off 613 00:38:58,890 --> 00:39:01,950 and so the device will have the intelligence to adapt to your needs. 614 00:39:02,140 --> 00:39:03,830 And so that sounds far-fetched. Right? 615 00:39:04,020 --> 00:39:08,010 I mean if you think about adaptive kinds of technologies, but it’s not, in fact. 616 00:39:08,170 --> 00:39:12,170 There are examples of how we do that. Very simple example 617 00:39:12,350 --> 00:39:14,870 that I can give would be a car seat, for instance. 618 00:39:15,040 --> 00:39:17,980 Today you can program your personal settings on a car seat. Right? 619 00:39:18,390 --> 00:39:22,370 It’s not that far-fetched to think... For instance, you have your phone, 620 00:39:23,170 --> 00:39:24,320 it has your profile and you’re traveling somewhere, 621 00:39:24,550 --> 00:39:27,250 and this is a minor example, but I think it conveys the notion, 622 00:39:27,460 --> 00:39:32,650 I land in Boston, I rent a car, I don’t have to go to AVIS and put in all my settings, 623 00:39:32,830 --> 00:39:35,600 adjust the seat, think about my windows, adjust all that. My phone, 624 00:39:35,770 --> 00:39:37,890 I put my phone in, it downloads a program file 625 00:39:38,070 --> 00:39:41,280 and automatic finds all of my seat positions, my mirror positions. 626 00:39:41,440 --> 00:39:45,230 So that’s adaptive technology, where it pre-empts what you’re thinking about, 627 00:39:45,410 --> 00:39:47,440 what I’m thinking about, adjust to my needs, 628 00:39:47,610 --> 00:39:52,300 where it’s not a corporation or a device extracting the information it’s you controlling