期中及期末考是為了測驗學生對於基本的行銷術語以及概念而設計的。考試將由一個問題（譬如：請舉出三個行銷的重要概念以及闡述為什麼？）以及一個個案分析組成。

The midterm and final exams are designed to tap students' understanding of basic marketing terminology and concepts. The exams will be composed of a single question (e.g. what are the three most important marketing concepts and why) and a case analysis.