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| 1 |
案例：FedEx
Case: FedEx
簡介
Introduction |
| 2 |
案例：Calyx 和 Corolla
Case: Calyx and Corolla
理論：顧客終身價值
Theory: Customer Life Time Value |
| 3 |
案例：人口服務
Case: Population Services
理論：決策
Theory: Decision Making |
| 4 |
案例：Coke
Case: Coke
理論：定價 I
Theory: Pricing I |
| 5 |
案例：Rohm 和 Haas
Case: Rohm and Haas
理論：定價 II
Theory: Pricing II |
| 6 |
案例：BMW Films
Case: BMW Films
理論：廣告
Theory: Advertising |
| 7 |
期中考
Midterm Exam |
| 8 |
案例：Zenith
Case: Zenith
理論：擴散
Theory: Diffusion |
| 9 |
案例：Humminbird
Case: Humminbird
理論：產品發展
Theory: Product Development |
| 10 |
案例：Yoplait
Case: Yoplait
理論：研究方法
Theory: Research Methods |
| 11 |
案例：Xerox 和 Intuit
Cases: Xerox and Intuit
理論：顧客滿意
Theory: Customer Satisfaction |
| 12 |
案例：Barco 和 Swatch
Cases: Barco and Swatch
理論：產品生命週期
Theory: Product Life Cycle |
| 13 |
案例：Levi's, 和 Black and Decker
Cases: Levi's, and Black and Decker
理論：品牌
Theory: Branding |
| 14 |
簡報和模擬
Presentations and Simulation |
| 15 |
期末考
Final Exam |
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