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教學大綱


本頁翻譯進度

燈號說明

審定:毛治國

審定簡介:
麻省理工學院博士
曾擔任中華電信董事長
現為交通大學商管學院講座教授。

助審:王皋雄

助審簡介:
國立交通大學管理學院經營管理研究所碩士班畢業,獲碩士學位。
國立交通大學管理學院經營管理研究所博士候選人。
現任中華電信中區分公司資訊處科長。

翻譯:周迺彬(簡介並寄信)
編輯:譚宗穎

教學大綱

15.020「電信產業競爭」這門課程將介紹電信產業的經濟層面、經營策略與電信市場的技術,其中包括無線通訊、市話與長途的通訊服務以及電信用戶設備等市場;在電腦、有線電視和電信的匯流以及網際網路所顯出的競爭作深入探討;研究建構此瞬息萬變市場中,科技、聯邦與州政府政策、經營策略等角色的轉變,其中將特別著重未來十年內政府法規、產業競爭、科技可能之演變、公共政策與市場結構將扮演的角色。課程中有許多來自在產業裡的主要公司的講者發表專題演說。學生有機會與演講者見面討論並用餐。


評分和要求

15.020的課程要求

先修課程為15.010或15.011或其他同等課程。針對15.020研究生有3項課程要求:

  • 課堂的參與出席(10%)
  • 作業1:現有企業的經營分析(30%)
  • 作業3:經濟分析(60%)

附註:15.020學生無需繳交課程作業2。

14.28的課程要求

先修課程為14.03或14.04或其他同等課程。針對14.28大學部有4項課程要求:

  • 課程的參與出席(10%)
  • 作業1:現有企業經營管理的總結或分析報告((25%)
  • 作業2:管制分析(25%)
  • 作業3:經濟分析(40%)

課堂參與

所有課程都必須出席。助教將紀錄出席紀錄。必須在上課前閱畢該次課程的指定閱讀資料。當課程中有邀請演講者時,你所提出的問題或回答,對於你課程參與的評分紀錄是重要的。


作業

相關作業的內容,請參閱作業網頁。


其他重要資訊

課程閱讀

課程中大多數文獻是可從線上免費取得的(設於在課程伺服器上或者在外部網站)。 而取得某一些文章和報告的同時,可能需要線上支付些許費用(例如在《經濟學人(The Economist)》或者《哈佛商業評論》(Harvard Business Review)網站)。我們不聚集出一套課程文件 ,使學生付費購買完整的課程文件,包括一些隨選的讀物,而給予學生自由選擇購買想要閱讀的資料。

本課程推薦(非必須)的課本是Annabel Dodd所著的《電信實務導論》(The Essential Guide to Telecommunications)第3版。本書在大學校園書局有售,且圖書館也有藏書。這本書介紹電信市場的相關技術,並且強烈建議適合初次接觸電信產業的學生。
(譯註:繁體版書名《電信實務導論》,蔡崇洲 譯,儒林出版1999;簡體版書名「通信新技術入門」,清華大學出版社,2002)。
其他在圖書館有典藏的相關文獻包含了︰

  • 《牛頓電信字典》(Newton's Telecom Dictionary),Harry Newton 與 Ray Horak 著。這是一部電信產業字典,幫助讀者了解技術面和縮寫字。
  • 今日美國(USA Today)的Steve Rosenbush出版的《電信商業機會》(Telecom Business Opportunities),包含許多電信產業中早期的趣事軼聞。

課程聚餐

我們會盡可能的安排與演講者進餐,允許少部分學生於演講當天的晚上,在非正式場合與電信業中的關鍵領導人會晤。

譯註

本課程教授 杰瑞 豪斯曼(Jerry Hausman)教授是計量經濟學會院士、麻省理工學院講座教授,也是諾貝爾經濟學獎的熱門人選,他的經濟學理論對美國的經濟和產業政策有著重要的影響。

Jerry A. Hausman教授應邀於九十一年十月二十八日抵台作專題演講「From 2G to 3G: Wireless Competition for Internet-Related Services」。此演講是由國科會及徐元智基金會贊助,中研院經濟所、國立政治大學社會科學學院及經濟系共同主辦「中華經濟演講系列之三十」。


Overview

15.020 Competition in Telecommunications provides an introduction to the economics, business strategies, and technology of telecommunications markets, including markets for wireless communications, local and long-distance services, and telecommunications customer equipment. The convergence of computers, cable TV and telecommunications and the competitive emergence of the Internet are covered in depth. The shifting roles of technology, Federal and state government policies, and business strategies in shaping these rapidly changing markets are studied, with particular emphasis on the roles of regulation and competition and the likely evolution of technology, public policy, and market structures over the next decade. A number of speakers from leading companies in the industry will give course lectures. Students have the opportunity to meet and have dinner with the speakers.


Grading and Requirements

Course Requirements for 15.020

Pre-Requisites: 15.010 or 15.011 or equivalent. There are three course requirements for 15.020 graduate students:

  • Class attendance and participation (10%)
  • Assignment #1: Executive Summary or Analysis of Existing Business (30%)
  • Assignment #3: Economic Analysis (60%)

Note: 15.020 students are not required to do Assignment #2.

Course Requirements for 14.28

Pre-Requisites: 14.03 or 14.04. There are four course requirements for 14.28 undergraduate students:

  • Class attendance and participation (10%)
  • Assignment #1: Executive Summary or Analysis of Existing Business (25%)
  • Assignment #2: Regulatory Analysis (25%)
  • Assignment #3: Economic Analysis (40%)

Class Participation

Students are expected to attend all classes. The TA will take attendance. Please prepare for each class by completing assigned readings. Your participation is important for the success of questions and answers sessions that occur when we host guest speakers.


Assignments

For a description of the assignments, see the assignments page.


Other Important Information

Course Readings

Most of the readings for the course are available for free online (on the class server or on external websites). Some of the articles and papers may require minimal online payments (ex. on The Economist or Harvard Business Review websites). Rather than assembling a course packet and make students pay for all readings, including optional ones, we opted for giving you the option to purchase only the documents you intend on reading.

The optional (but recommended) text for this course is Annabel Dodd's, The Essential Guide to Telecommunications, 3rd ed. This text is available at the campus bookstore, and can be found on reserve at the library. This text introduces technologies relevant to the telecommunications marketplace, and is strongly recommended for students that are new to the industry. Other texts will be kept on reserve at the library are:

  • Newton's Telecom Dictionary by Harry Newton and Ray Horak is an industry classic that helps readers understand many technologies and acronyms.
  • Steve Rosenbush from USA Today published Telecom Business Opportunities which contains many interesting anecdotes about firms in their early years.

Course Dinners

We intend to arrange dinners with as many speakers as possible, to allow small numbers of students to meet with key leaders in the telecommunications industry in an informal environment on the evening of the lecture.


 
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