| 1 | 課程介紹 和 電信產業的競爭架構︰匯流的影響
Course Introduction and Competitive Structure of Telecoms Industry: The Effect of Convergence
（電信業者、電腦軟硬體業者及有線電視業者等逐漸匯流至語音、資料傳輸及網路整合業務上相互競爭。）
(Telecommunication companies, computer hardware and software companies, and cable operators converge to compete for voice traffic, data traffic, and integration of networks.) |
| 2 | 什麼原因造成電信產業的崩壞？ 電信產業未來還有希望嗎？
What Caused the Telecom Crash? Is there Light at the End of the Tunnel? |
| 3 | 管制與網路經濟學
The Economics of Networks and Regulation
（經濟規模，沉沒成本，進入障礙以及非綁定網路元素.）
(Economies of Scale and Scope, Sunk Costs, Barriers to Entry and Unbundled Network Elements.)
(譯註：Unbundled Network Elements大陸譯為「非綁定網路元素」，台灣蔡崇洲《電信實務導論》譯為「非整束存取」。此項目是美國1996電信法案開放市場時，為開放競爭的精神所制定的規則，將網路設備與業務分開，原有業者必須以低價出租設備的部分(非整套)給新進業者。例如原有獨占的市話業者必須低價出租相關部分網路設備給長途電信業者，使長途電信業者能進入市話市場經營，以達到競爭的市場。這當中又有牽涉到租用設備的價格管制，避免原有業者以過高的價格出租網路給競爭對手，破壞競爭。) |
| 4 | 管制，自由化和1996年電信法案
Regulation, Deregulation and the Telecom Act of 1996
(政府管制在競爭架構所造成的影響)
(The effect of government regulation on the framework for competition.)
譯註：初次接觸者可參考此篇文章(簡體)http://www.cnii.com.cn/20030218/ca136872.htm |
| 5 | 競爭的市話市場
Competition in Local Service
(「以基礎建設為中心的競爭」和「以管制為中心的競爭」)
(Facilities-based competition and regulation-based competition.)
有線+無線，家用的有線服務方式會被行動通信取代嗎？
Wireline + Wireless. Will Cellular Replace Residential Wireline Service?
譯註：「以基礎建設為中心的競爭」可參考「寬頻內容元年的挑戰」通訊雜誌2002.06 |
| 6 | 家用市話在長途電話市場中的競爭
Competition for Residential Local and Long Distance
(綑綁市話與長途通信之服務)
(Bundling of local and long distance services.)
譯註：因1996年電信法案開放了美國原本切割為市話與長途的2個市場，兩市場中的業者可以互相進入經營，所造成的市場競爭。 |
| 7 | 行動電話與無線通訊之間的競爭
Competition in Mobile & Wireless Communications
(介紹無線通訊技術)
(Introduction to wireless technologies.)
通訊標準和涵蓋率所面臨的競爭
Competition for Standards and Coverage
TDMA, CDMA, GSM. WCDMA, CDMA2000, TD-SCDMA)
(譯註：以上是各種通訊標準的縮寫，例如台灣開放的2G行動電話是使用GSM標準) |
| 8 | 未來的無線通訊技術
Future Wireless Technology (PDF)
演講者︰Verizon Wireless技術總監: Dick Lynch
Presentation courtesy of our guest speaker: Dick Lynch, CTO, Verizon Wireless. |
| 9 | 未來競爭的方向
The Direction of Future Competition
(WiFi，服務綑綁(有線電視，語音，網際網路))
(WiFi, bundling of services (Cable TV, voice, Internet))
全方位服務提供者（市話/長途電話、有線/無線、語音、網際網路接取）整合語音、資料和無線網路
Full Service Operators (any-distance service, wireline/wireless, voice, Internet access). Integration of Voice, Data, and Wireless Networks
譯註：此類的整合應用，如台灣由電通所主導的行動電話與無線區域網路的雙模運作正在開發中，使用者在WLAN的範圍外，可切換使用行動電話網路繼續使用) |
| 10 | 無線通訊競爭-得勝策略
Competition in Wireless – Winning Strategies (PDF)
演講者︰
Presentation courtesy of our guest speakers:
Scott Wiener, Nextel 電信 副總
Scott Wiener, Nextel VP
Brian Toll, 15.020 alum 及Nextel 電信經理，負責定價策略與分析
Brian Toll, 15.020 alum and Nextel Manager, Strategic Pricing & Analysis
(Nextel's如何藉由差異策略獲取較高的平均客戶貢獻(ARPU)與較低的退租(churn))
(How Nextel's differentiation strategy leads to higher ARPU and lower churn.) |
| 11 | 無線世界的電子商務
Internet Commerce in an Wireless World
(討論新技術對於與生意上使用無線設備的用戶在互動上所可能產生的變化 )
(A discussion of new technologies that will change how consumers interact with businesses using wireless devices.)
演講者︰Hoss Mohsenzadeh, Aliaswire Inc
Speaker: Hoss Mohsenzadeh, Aliaswire Inc. |
| 12 | 電信產業中的創業者
Entrepreneurs in Telecommunications
(電信業中還有創業者的機會嗎？一個新的以電信產業為導向的創投業者應如何發展策略？)
(Do entrepreneurial opportunities still exist in Telecom? How should a new telecom-oriented venture orient its strategy?)
演講者︰Carl Stjernfeldt, 拜特利創投
Speaker: Carl Stjernfeldt, Battery Ventures |
| 13 | 在一個產品服務逐漸變成與日用品無異的產業中的競爭
Competition in an Industry where the Service Look to be Increasingly like a Commodity with Little Differentiation
演講者︰Carlos Lopez-Abadia, Qwest資訊總監
Speaker: Carlos Lopez-Abadia, Qwest CIO |
| 14 | 電信頻譜拍賣是件好事嗎？
Are Spectrum Auctions a Good Idea?
(頻譜真的缺乏嗎？拍賣真的有利於消費者嗎？)
(Is spectrum truly scarce and does auctioning it benefit consumers?) |
| 15 | 電信產業未來的競爭
Future Competition in Telecommunications
(網路邊緣的競爭)
(Competition on the edge of the network.) |
| 16 | 全球競爭：有人會在中國賺到錢嗎？
Global Competition: Will Anyone Ever Make Money in China?
(什麼是成功的關鍵因素？業者能夠撐下去等待標準出現嗎？在中國有不同的標準會造成什麼影響？)
(What are the critical success factors? Can vendors afford to wait it out? What is the impact of different standards in China?)
演講者：你！課程學員分享講述在自己國家的電信市場競爭情形
Speakers: You! Class members from around the world describe competition in their home markets. |
| 17 | 行動手機市場的價值鏈
Mobile Handset Market Value Chain
(在全球手機市場裡有哪些業者？如何 交易？ 誰運用權力？ 如何使新技術被消費者接受？)
(Who are the players in the global handset market? How are deals made? Who wields the power? How do new technologies make it into the hands of the consumers?) |
| 18 | 電信與IT產業是成長中的工業，還是如民生自來水事業一般?
Will Telecom and IT be a Growing Industry or like a "Water Utility?" |
| 19 | 期末報告
Student Presentations |
| 20 | 期末報告
Student Presentations |
| 21 | 期末報告
Student Presentations
課程評估
Course Evaluations |
| 22 | 課程結束
Last Day of Class |
