• 作業 1於第12堂課繳交
• 作業 2(僅14.28課程需要交) 於第15堂課繳交
• 作業 3(以4人小組為單位)於第20堂課繳交

所有作業請以電腦列印，逕交至Hausman教授的辦公室，或於課堂上繳交。作業格式請以12點大小字型及雙倍行距編輯。MIT圖書館有許多研究資源諸如Gartner Group, Yankee Group, and Investext所出版的各種研究報告。作業中請附以目錄與參考文獻。


作業1：製作一份執行摘要，有關於電信市場中新興部分的商業機會，或是電信產業中某家公司的分析報告。

本作業可個別製作或兩人為一組方式製作。

選擇1：新興的商業機會的執行摘要

利用對於本課程中所提及的內容與技術的瞭解，將一個原始的商業機會予以概念化。製作一份5-7頁的執行摘要，內容敘述此商業機會及此部份相關的競爭狀況。假設你的產品將在未來的3年內問世。所有文件需注意保密。請注意原創性及可行性。

注意：請勿直接選擇在不同地區成立一家已有相同經營模式的公司。例如：一家在中國大陸複製eBay經營模式的公司，是不被接受的。本作業請著眼於新興的技術或新興的機會。

你的報告至少需能回答下列基本問題：

• 描述你的產品或服務，以及使用此產品是什麼樣子的客戶。
• H你的產品如何產生價值？它又是處於價值鏈中的什麼位置？
• 描述此產業的競爭狀況。簡單的解釋目前的狀態與未來會如何發展。
• 在此領域有哪些可能的競爭對手?你如何將你的公司與其他對手作差異化？
• 你並不需要製作財務模式或上市計劃(若備有亦可作為作業的附錄)。
  

選擇2：電信產業中失敗案例分析

利用對於本課程中所提及的內容與技術的瞭解，將一個原始的商業機會予以概念化。製作一份5-7頁的執行摘要，內容敘述此商業模式、此公司所面臨的競爭挑戰及此公司是否支撐下來。所有文件需注意保密。

注意:請勿使用Hausman教授上課內容作為報告主題s.請分析產業中負面的特定公司。

你的報告至少需能回答下列基本問題：

• 商業模式為何以及為何有缺點？
• 這家公司受競爭的影響為何? 產業中是否有足夠的進入障礙？
• 政府的管制在這家公司終止時扮演何種角色？
• 這家公司該如何做才能生存？
• 在這個案例中學到什麼？
  

作業2：管制分析/span>

僅有修14.28課程的學生需交，此作業請同學個人獨立完成。

每一位同學必須研究一項管制決策以及其對於經濟影響。此作業為5-7頁。

• 請簡短的介紹此決策及其相關的因素。
• 請發表你認為此決策的結果會如何影響市場發展？
• 請預測此事件在純市場力量的限制下會有何變化。
  

作業3：經濟分析

此作業以4人一組方式製作。

期末報告可以是有關於課程中主題。報告必須是商業策略與經濟導向，而且並不是單單著眼於電信技術。你有兩種選擇：

選擇 1

製作一份10-15頁的報告(雙行間距)，以及5-8頁的報告投影片。(投影片必須同時繳交)

選擇 2

一份20-25頁的'學術'報告(雙行間距)，不需投影片。（你如果需要關於'學術報告'的定義，請詢問教授。）

注意：最佳的報告必須從定位、策略、資產等方面描繪出某一特定電信市場中之1-2家公司。報告中必須針對你所鑑別的問題，依據經濟及商業策略的分析提出建議。所建議的方法必須分析市場競爭架構以及考慮到相關的管制力量。


發表報告

你可以選擇在客堂中發表你的發現，發表應在10分鐘內以及包括5分鐘的Q&A。報告時請以董事或高階經理人的角色進行，相關細節可準備在文件或備份材料中。

• Assignment 1 is due in Lecture 12
• Assignment 2 (for 14.28 only) is due in Lecture 15
• Assignment 3 (to be completed in groups of 4) is due in Lecture 20

Please turn in hard copies of all assignments. Assignments may be turned in to Professor Hausman's office or during class. Assignments should be double spaced with standard 12 point font. MIT Libraries has many research resources such as Gartner Group, Yankee Group, and Investext. Where appropriate, include footnotes and a bibliography.


Assignment #1: Executive Summary for a Business Opportunity in an Emerging Telecom Segment or Analysis of a Business in Telecom

Should be done by all students individually or in teams of 2.

Option #1: Executive Summary of New Business Opportunity

Using your understanding of course materials and technology, conceptualize an original business opportunity. Create a 5-7 page executive summary describing the opportunity and the competitive landscape of the segment. All papers will be kept confidential. Be creative, yet realistic. Assume your product launch must occur within the next three years.

Note: Do not select a "me-too" company in a different geography. For example, replicating eBay in China is not acceptable. This assignment should focus on emerging technology or emerging opportunities.

Your summary should answer these basic questions at a minimum

• Describe the product or service, and describe customers for the product.
• How does it add value? Where does it fit in the value chain?
• Describe the competitive landscape of the industry. Briefly explain the current state and then predict how it will evolve.
• What other firms will compete in this space? How will you differentiate your firm from others?
• You do not need to submit any financial models or time-to-market predictions (you can submit these if you want as an appendix).
  

Option #2: Analysis of Failed Business in Telecom

Using your understanding of course materials and technology, explain why a telecom company failed or will fail. Create a 5-7 page executive summary describing the business model, the company's competitive challenges and why the company is or was not sustainable. All papers will be kept confidential.

Note: Do not regurgitate Professor Hausman's lectures. Also please analyze a specific company as opposed to an industry.

Your summary should answer these basic questions at a minimum:

• What is the business model and why is it flawed?
• How does competition affect this company? Are there sufficient barriers to entry?
• Does government regulation play a role in this company's demise?
• What can the company do differently to survive?
• What are the lessons learned?
  

Assignment #2: Regulatory Analysis

For 14.28 students only. Has to be done individually.

Each student should research a recent regulatory decision, and analyze the economic impact of this decision. This paper should be 5-7 pages.

• Briefly describe the decision and factors surrounding the decision.
• How do you think the market will develop as a result of the decision?
• Predict what might have changed had the issue been subject to pure market forces.
  

Assignment #3: Economic Analysis

Has to be done by all students in teams of 4.

The term paper may be on any topic that relates to the themes of the course. It must be business strategy and economics oriented and not solely focused on a telecommunications technology. You have two options.

Option #1

A 10-15 page paper (double spaced), with a 5-8 slide presentation. (You must turn in the slides as well.)

Option #2

A 20-25 page 'academic' paper (double spaced). No slides. (If you want a definition of 'academic' ask the Professor.)

Note: The best papers take the perspective of one or two companies with contrasting positions, strategies or assets in a specific telecom market. These papers then apply economic and business strategy analysis to propose an approach to the issue(s) you have identified. The approaches should be analyzed within a competitive framework, taking account of relevant regulatory factors.


Presentations

You can present your findings to the class. This is optional. The presentation should be 10-minutes in length and we will have a 5-minute Q&A. The presentation should be at a "high level" meant for the board or top executives, with details contained in the paper and backup material.