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1 |
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課程介紹與小組分配
Introduction, Group Assignment |
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2 |
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財務教學 I
Financial Lecture I |
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如何閱讀財務報表:美林出版
How to Read a Financial Report: Merrill Lynch |
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3 |
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財務教學
Lecture II |
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準備與開始使用現金流報表。
財務指標與財務報表分析。
Preparing and Using the Statement of Cash Flows
Introduction to Financial Ratios and Financial Statement Analysis |
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小組組成
Team Make-up |
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4 |
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ABC會計制度
Activity-Based Costing |
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ABC成本會計介紹。
西門子電子發動機事業部案例。
Introduction to Activity Based Costing
Siemens Electric Motor Works |
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作業1
Due Assignment 1 |
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5 |
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會議進行、腦力激盪與分類圖(Affinity Diagram)
Meetings, Brainstorming, and Affinity Diagrams |
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尚未決定(TBD)
TBD |
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6 |
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語意學
Semantics |
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思考與行為的語言
Language in Thought and Action |
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作業2
Due Assignment 2 |
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7 |
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行銷學
Selling |
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行銷流程。
The Selling Process
複雜器具的銷售案例。
Case on Selling Complex Equipment |
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作業3
Due Assignment 3
作業5的相關分配
Instruction for Assignment 5 distributed |
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8 |
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期中考/專案起始的成功要素
Quiz Review / Successful Factors for Startups |
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尚未決定(TBD)
TBD |
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9 |
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商業計畫書 I
Business Plans I |
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撰寫成功的商業計畫書。
Writing the Winning Business Plan
如何撰寫成功的商業計畫書。
How to Write a Winning Business Plan |
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作業4
Due Assignment 4 |
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10 |
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企劃書的撰寫
Proposal Development |
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尚未決定(TBD)
TBD |
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11 |
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指標分析 I
Ratio Analysis I |
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作業5
Due Assignment 5 |
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12 |
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指標分析 II
Ratio Analysis II |
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作業5
Due Assignment 5 |
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13 |
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商業計畫書 II
Business Plans II |
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案例三：策略規劃新創立公司
Case #3, Strategy for a New Company
(Teradyne)的商業計畫書。
Teradyne Business Plan
計畫書的相關建議
Some Thoughts on Business Plans |
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14 |
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策略規劃與技術管理
Strategic Planning & Management of Technology |
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章節2，開發階段的策略規劃：Grumman：章節II，設計技術管理的策略，新技術的採用策略。
Chapter 2, The Concept of a Development Strategy
Grumman: Chapter II, Designing a Technological Strategy TechnologyChoice |
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作業6
Due Assignment 6 |
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15 |
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研發管理與作業開發
Management of Research & Development Operations |
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蘋果電腦：章節III，產品開發流程：行銷—開發—製造。
Apple: Chapter III Marketing-Engineering-Manufacturing in the Product Development Process
新產品開發的學習時間與循環
The New Product Development Learning Cycle |
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作業7
Due Assignment 7 |
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16 |
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Pilkington 平板玻璃案例
Pilkington Float Glass Case |
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Pilkington 平板玻璃案例 (A)，(B)。
Pilkington Float Glass Case (A), (B)
電子新貴族：平板玻璃
The Eccentric Lords of Float Glass |
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作業8
Due Assignment 8 |
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17 |
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專案進度報表
Project Progress Reports |
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繳交小組報告的簡介資料
Give brief team report presentations |
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18 |
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品質管理
Total Quality Management |
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尚未決定(TBD)
TBD |
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19 |
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策略合作
Alliance Strategy |
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奇異(GM)的亞洲合作案例
General Motors' Asian Alliances Case |
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作業9
Due Assignment 9 |
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20 |
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道德學
Ethics |
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道德情境
Ethics Situations |
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作業10
Due Assignment 10 |
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21 |
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商業合約
Business Contracts |
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商業合約案例
Business Contracts Case |
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22 |
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成果評估與提出
Performance Evaluation / Raise |
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案例2 專案成果評估
Case #2, Performance Assessment and Evaluation |
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作業11
Due Assignment 11 |
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23 |
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專案報告
Project Presentations |
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小組報告
Presentation |
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24 |
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教學回顧與回饋
Review and Feedback |
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繳交商業計畫書
Business Plans Due |
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