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| 1 |
對「物品世界」的介紹
Introduction to the World of Goods |
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第一部份：處於世紀轉折點之大規模市場興起
Part I: The Rise of a Mass Market at the Turn of the Century |
| 2 |
商業中心商業設施
Downtown Shopping |
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| 3 |
休閒時間
Leisure Time |
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| 4 |
消費性企業
The Business of Consumption |
第一份文章收集繳交截止
Document Collection One Due |
第二部份：在兩次大戰間的中產階級形成
Part II: Making a Middle-class Society in Interwar America |
| 5 |
喧囂的二0年代
Roaring Twenties |
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| 6 |
宣揚美國夢
Advertising the American Dream |
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| 7 |
宣揚美國夢 （續）
Advertising the American Dream (continued) |
第二份文章收集繳交截止
Document Collection Two Due |
| 8 |
物質富足與此現象之評論者
Abundance and Its Critics (I) |
期中報告繳交截止
Mid-term Paper Due |
第三部份: 戰後美國的多元文化
Part III: Mass Culture in Postwar America |
| 9 |
郊區人們的地位追求
Status Seeking in the Suburbs |
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| 10 |
美國的購物中心文化
Malling of America |
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| 11 |
電視時代來臨
Age of Television |
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| 12 |
市場區隔
Segmenting Markets |
第一份書評繳交截止
Book Review One Due |
第四部份：世紀末的炫耀財富型消費
Part IV: Conspicuous Consumption at Century's End |
| 13 |
麥當勞、微波爐以及鉅富
McDonalds, Microwaves, and the Mega-Rich |
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| 14 |
物質富足與此現象之評論者（第二部份）
Abundance And Its Critics (II) |
第二份書評繳交截止
Book Review Two Due |
| 15 |
E-Bay 網路拍賣市場與未來展望
E-Bay and Beyond |
期末報告繳交截止
Final Paper Due |
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