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翻譯:林嘉澍(Steven Lin)(簡介並寄信)
編輯:梁曉波(簡介並寄信)

課本

Pepall、Lynne,、Daniel Jay Richards與George Norman:《工業組織:當代理論與實踐》,俄亥俄州辛辛那提 西南學院出版社 1999年版(推薦,但非必需)
Pepall, Lynne, Daniel Jay Richards, and George Norman. Industrial Organization: Contemporary Theory and Practice. Cincinnati, Ohio: South-Western College Pub., 1999. (Recommended, but not required)

Shapiro、Carl與Hal R. Varian:《信息規則:電子商務指南》,麻賽諸賽州波士頓 哈佛商學院出版社1999年版(推薦,但非必需)
Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Mass.: Harvard Business School Press, 1999. (Recommended, but not required)

Hanson、Ward A:《網絡行銷原理》,俄亥俄州辛辛那提 西南學院出版社2000年版(推薦,但非必需)
Hanson, Ward A. Principles of Internet Marketing. Cincinnati, Ohio: South-Western College Pub., 2000. (Recommended, but not required)



附加閱讀材料

A&M唱片公司與Co-Plaintiffs向美國加州地方法院起訴Napster, Inc.
A&M Records and Co-Plaintiffs v. Napster, Inc. Ruling from United States District Court Northern District of California.

Anders, Jason.:《昨日舊愛:B2B網站熱潮繼而替代消費網站,事情越變越酷》,《華爾街期刊》 2000年10月23日 第8版
Anders, Jason. "Yesterday's Darling: Business-to-Business Sites Replaced Consumer Sites as the Hot Way to Go. Things have gotten considerably cooler." Wall Street Journal, 23 October 2000, R8.

Autor、David H:《網際網路勞動力市場》,《Mimeo》
Autor, David H. "Wiring the Labor Market." Mimeo.

Baye、Michael與John Morgan:《小範圍與大範圍的價格戰:來自某價格比較網站的實證》,《Mimeo》
Baye, Michael, and John Morgan. "Price Competition in the Small and in the Large: Evidence from an Internet Price Comparison Site." Mimeo.

Blanchard、Olivier與Mark Watson:《泡沫、合理預期與金融市場》,哈佛經濟研討學會1982年第887號論文
Blanchard, Olivier, and Mark Watson. "Bubbles, Rational Expectations and Financial Markets." Harvard Institute of Economic Research Discussion Paper 877, 1982.

《Broker.com》史丹福商學院EC-13案例
"Broker.com." Stanford Graduate School of Business Case EC-13.

Brynjolfsson、Eric:《IT界的生產力悖論:回顧與評估》,《ACM通訊》1993年11月第36期11號66-67頁
Brynjolfsson, Eric. "The Productivity Paradox of Information Technology: Review and Assessment." Commmunications of the ACM, v. 36, no. 12, December 1993, 67-77.

Brynjolfsson、Erik與Michael Smith:《網際網路上的消費者行為》,《Mimeo》
Brynjolfsson, Erik, and Michael Smith. "Consumer Decision-making at an Internet Shopbot." Mimeo.

Ellison、Glenn與Sara Fisher Ellison:《網絡上的搜索、困惑和價格彈性》,《Mimeo》
Ellison, Glenn, and Sara Fisher Ellison. "Search, Obfuscation and Price Elasticities on the Internet." Mimeo.

Clemons, Eric, Il-horn Haan, and Lorin Hitt:《網上旅遊中介間競爭的實質:經驗分析》,《Mimeo》
Clemons, Eric, Il-horn Haan, and Lorin Hitt. "The Nature of Competition among Online Travel Agents: An Empirical Investigation." Mimeo.

Coase、Ronald:《廣播電視界的行賄受賄》,《法與經濟學期刊》1979年10月第22期2號269-328頁
Coase, Ronald. "Payola in Radio and Television Broadcasting." The Journal of Law and Economics, v. 22, no. 2, October 1979, 269-328.

Defoe、Daniel:《遊遍大英全島》紐黑文 耶魯大學出版社 1991年版第102-107頁
Defoe, Daniel. A Tour Through the Whole Island of Great Britain. New Haven: Yale University Press, 1991, pp. 102-107.

Deneckere、Raymond與Preston McAfee:《受損商品》,《經濟管理策略周刊》1996年第5期149-174頁
Deneckere, Raymond, and Preston McAfee. "Damaged Goods." Journal of Economics and Management Strategy, v. 5, 1996, 149-174.

《美國汽車業的非居間化》史丹福商學院EC-10案例
"Disintermediation in the U.S. Auto Industry." Stanford Graduate School of Business Case EC-10.

Napster, Inc.證人Robert E. Hall的專家報告
Expert Report of Robert E. Hall, witness for Napster, Inc.

Fisher、Franklin與Kevin Neels:《電腦預定系統中顯示偏好的效果評估》,《個體經濟學(大陸:微觀經濟學):理論與實踐的嘗試》第28章,Maarten-Pieter Schinkel 編輯,英國劍橋大學出版社,1999年版,450-483頁。
Fisher, Franklin, and Kevin Neels. "Estimating the Effects of Display Bias in Computer Reservation Systems." Chap. 28 in Microeconomics: Essays in Theory and Applications. Edited by Maarten-Pieter Schinkel. Cambridge, UK: Cambridge University Press, 1999, pp. 450-483.

Fogel、Robert W:《從鐵路到太空計劃》,摘自《鐵路和空間工程序論,歷史類比中的探險》,Bruce Mazlish編輯,麻賽諸賽州劍橋 麻省理工學院出版社1965年版
Fogel, Robert W. "Railroads as an Analogy to the Space Program." In The Railroad and the Space Program: An Exploration in Historical Analogy. Edited by Bruce Mazlish. Cambridge, Mass.: MIT Press, 1965.

Garber, Peter M:《鬱金香狂熱》,《政治經濟學期刊》1989年6月第97期3號535-560頁
Garber, Peter M. "Tulipmania." Journal of Political Economy, v. 97, no. 3, June 1989, 535-560.

Garicano、Luis與Steven N. Kaplan:《交易價格對於B2B電子商務的影響》,《Mimeo》
Garicano, Luis, and Steven N. Kaplan. "The Effects of Business-to-Business E-commerce on Transaction Costs." Mimeo.

Geurnsey、Lisa:《拍賣背後的力量》,《紐約時報》2000年8月20日第3份1頁1欄
Geurnsey, Lisa. "The Powers Behind the Auctions," New York Times, 20 August 2000, Section 3, p.1, col. 1.

Golder、Peter與Gerard Tellis:《先入為主:市場邏輯還是市場傳奇》,《行銷研究周刊》1993年第30期2號158-170頁
Golder, Peter, and Gerard Tellis. "Pioneer Advantage: Marketing Logic or Marketing Legend." Journal of Marketing Research, v. 30, no. 2, 1993, 158-170.

Goolsbee、Austan:《沒有邊際的世界:稅收對電子商務的影響》,《經濟學季刊》2000年第115期2號561-576頁
Goolsbee, Austan. "In a World without Borders: The Impact of Taxes on Internet Commerce." Quarterly Journal of Economics, v. 115, no. 2, 2000, 561-576.

Gordon、Robert J:《「新經濟」是否比那些偉大的發明更有意義?》,《Mimeo》
Gordon, Robert J. "Does the 'New Economy' Measure up to the Great Inventions of the Past." Mimeo.

Gort、Michael與Steven Klepper:《產品創新普及中的時間順序》,《經濟學期刊》1982年第92期367號630-653頁
Gort, Michael, and Steven Klepper. "Time Paths in the Diffusion of Product Innovations." The Economic Journal, v. 92, no. 367, 1982, 630-653.

Liebowitz、S. J.與Stephen Margolis:《答案的故事》,《法與經濟學期刊》1990年第33期1號1-26頁
Liebowitz, S. J., and Stephen Margolis. "The Fable of the Keys." Journal of Law and Economics, v. 33, no. 1, 1990, 1-26.

Lucking-Reiley、David:《網絡拍賣:賣什麼?怎麼賣?》,《Mimeo》
Lucking-Reiley, David. "Auctions on the Internet: What's Being Auctioned and How." Mimeo.

Lucking-Reiley、David與Daniel F.Spulber:《B2B電子商務》,《Mimeo》
Lucking-Reiley, David, and Daniel F.Spulber. "Business-to-Business Electronic Commerce." Mimeo.

MacKay、Charles:《大眾錯覺與群體狂熱》,波士頓 L.C. Page & Co., 1932/1852 第1-3章
MacKay, Charles. Extraordinary Popular Delusions and the Madness of Crowds. Boston: L.C. Page & Co., 1932/1852, chaps. 1-3.

Mazlish、Bruce. 《鐵路和空間工程序論:歷史類比中的探險》麻賽諸賽州劍橋 痲省理工大學出版社1965年版第VII-XV頁
Mazlish, Bruce. Preface to The Railroad and the Space Program: An Exploration in Historical Analogy. Cambridge, Mass.: MIT Press, 1965, pp. vii-xv.

Milgrom、Paul《經濟學家眼中的B2B交易市場》,2000年8月《Perfect.Com白皮書》
Milgrom, Paul. "An Economist's Vision of the B-to-B Marketplace." Perfect.Com White Paper, August 2000.

Morton、Fiona Scott、Florian Zettelmeyer與Jorge Silva Risso:《網上汽車零售》,《產業經濟期刊》2001年第49期4號501-519頁
Morton, Fiona Scott, Florian Zettelmeyer, and Jorge Silva Risso. "Internet Car Retailing." Journal of Industrial Economics, v. 49, no. 4, 2001, 501-519.

Napster Inc.向美國第九巡迴法庭控告A&M Records與Co-Plaintiffs-Appellees,上訴方Napster, Inc.的控訴陳詞。
Napster Inc. v. A&M Records and Co-Plaintiffs-Appellees. United States Court of Appeals Ninth Circuit. Appellant Napster, Inc.'s Opening Brief.

《1999年的網絡拍賣》史丹福商學院EC-7案例 第1-5頁
"Online Auctions in 1999." Stanford Graduate School of Business Case EC-7, pp. 1-5.

Posthumus、N. W:《荷蘭1636-1637年的鬱金香狂熱》,《經濟學與商業史期刊》1929年5月第1期3號434-466頁(摘錄438-439、444頁)
Posthumus, N. W. "The Tulip Mania in Holland in the Years 1636 and 1637." Journal of Economic and Business History, v. 1, no. 3, May 1929, 434-466 (excerpt 438-439, 444).

《網上定價與品牌》史丹福商學院EC-8案例
"Pricing and Branding on the Internet." Stanford Graduate School of Business Case EC-8.

Reich、Leonard:《調查、專利和控制信息之困:大公司研究與工業調查的作用》,《工業歷史評論》1977年夏第51期208-235頁
Reich, Leonard. "Research, Patents, and the Struggle to Control Radio: A Study of Big Business and the Uses of Industrial Research." Business History Review, v. 51, Summer 1977, 208-235.

Resnick、Paul與Richard Zeckhauser《陌生網友閒的信用:eBay信用機制觀察》,《產業經濟期刊》 (即將出版)
Resnick, Paul, and Richard Zeckhauser. "Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay's Reputation System." Journal of Industrial Economics (forthcoming).

Robinson、Edward:《結局慘烈的戰役:Ariba與Commerce One為B2B競爭投下巨大賭注》,《商業2.0》2000年7月第11期
Robinson, Edward. "Battle to the Bitter End (to-End): Ariba and Commerce One are Placing Big Bets on Competing Visions of the B-to-B Economy." Business 2.0, 11 July 2000.

Robinson、Edward:《結局慘烈的戰役》2000年7月第11期
Robinson, Edward. "Battle to the Bitter End." Business 2.0, 11 July 2000.

Roth、Daniel:《遭遇eBay噩夢》,《財富》2000年6月第142期1號199頁(共11頁)
Roth, Daniel. "Meet eBay's Worst Nightmare." Fortune, v. 142, no. 1, 26 June 2000, pp.199 (11 pages).

Stigler、George J:《經濟規則理論》,《貝爾經濟管理期刊》1971年春第2期1號3-21頁
Stigler, George J. "The Theory of Economic Regulation." The Bell Journal of Economics and Management Science, v. 2, no. 1, Spring 1971, 3-21.

Vanderblue、Homer:《佛羅里達的土地繁榮》,《土地與公共效益經濟期刊》1937年5月第3期2號 摘錄120-125頁
Vanderblue, Homer. " The Florida Land Boom." The Journal of Land and Public Utility Economics, v. 3, no. 2, May 1937, excerpt pp. 120-125.

White、Erin:《價格搜索引擎被認為會引發價格大戰。但為什麼此類情況並未發生?》,《華爾街期刊》2000年10月23日
White, Erin. "No Comparison. Shopping 'bots' were supposed to unleash brutal price wars. Why haven't they." Wall Street Journal, 23 October 2000.




 
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