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| 1 |
導言
Introduction |
| 2 |
有限理性的實驗演示
Experiments Showing Bounded Rationality |
| 3 |
對行為經濟學的反對和我們的回應；預期理論
Objections to Behavioral Economics, and Responses; Prospect Theory |
| 4 |
預期理論
Prospect Theory |
| 5 |
一階風險規避
1st Order Risk Aversion |
| 6 |
預期理論的商榷之處
Open Questions in Prospect Theory |
| 7 |
直接推斷和偏差
Heuristics and Biases |
| 8 |
隨機效用模型和消費者困惑︰第一部分
Random Utility Models and Consumer Confusion, Part 1 |
| 9 |
隨機效用模型和消費者困惑︰第二部分
Random Utility Models and Consumer Confusion, Part 2 |
| 10 |
內隱歸因
Shrouded Attributes |
| 11 |
內隱歸因和廣告
Shrouded Attributes and Advertising |
| 12 |
神經元經濟學︰第一部分
Neuroeconomics, Part 1 |
| 13 |
神經元經濟學︰第二部分
Neuroeconomics, Part 2
享樂主義
Hedonics |
| 14 |
快樂
Happiness |
| 15 |
跨期選擇
Intertemporal Choice |
| 16 |
一個校準的行為模型
A Calibrated Behavioral Model |
| 17 |
雙曲型
Hyperbolics |
| 18 |
消費途徑
Consumption Path |
| 19 |
消費途徑
Fairness |
| 20 |
市場效率
Market Efficiency |
| 21 |
投資者
Investors |
| 22 |
有限套利模型
Limited Arbitrage Model |
| 23 |
封閉式互惠基金和泡沫
Closed-End Mutual Funds and Bubbles |
| 24 |
複雜行為的簡單規則︰經濟物理學
Simple Rules Generating Complex Behavior: Econophysics |
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