麻省理工學院「開放式課程網頁」 | 土木與環境工程 | 1.46 Strategic Management in the Design and Construction Value Chain, Fall 2003

課堂講稿

Microsoft® Excel software is recommended for viewing the .xls files in this section. Free Microsoft® Excel viewer software can also be used to view the .xls files.

This section contains slides and supplemental files used by the instructor to guide the case-based discussions.

課	課程單元	CASES
1	Purpose of Strategic Planning Industry Value System - Structure (PDF)
2	Steps in Planning Industry Value System - Risk and Reward (PDF)	Poland's A2 Motorway Fundamentals of the Economic Deal (XLS)
3	Market Segmentation: How to Analyze? (PDF)	Young Canada Possible Market Segmentation Matrix for Young Canada Dock Builders (XLS) Lessons Learned Regarding Firm Value Chain and Market Segmentation Tools (PDF)
4	Segment Attractiveness: Where to Compete? Generic Strategies (PDF)	SOHO China Possible Market Segmentation Matrix - Overlay (XLS) Possible Market Segmentation Matrix - Shell (XLS)
5	Firm Value Chain 1 What Drives a Low - Cost Strategy (PDF)	Arborite Market Segmentation Framework (XLS)
6	Firm Value Chain 2 What Drives a Differentiation Strategy (PDF)	KONE: The Monospace Launch in Germany
7	Issues in Vertical Integration: How Much Risk Do You Want? (PDF)	Savannah West Sample Pro - Forma (XLS)
8	Changing the Game: How Information Gives You Competitive Advantage (PDF) Strategy in Fragmented Industries (PDF)	Otisline
9	Strategy, Leadership, and Choices	Del Webb, Inc.
10	Disruptive Technology, Industry Selection and Career Strategies	B2Bilt Tovar, M.L., K. Cacace, and S. Matsushima. "B2Bilt - A Study of Changes in Building Industry Processes." Harvard Design School Case Study, Center for Design Informatics, 2002. CDI#020405-044.
11	Review of Core Concepts in 1.46 (PDF)