15.902, 策略管理I


本课程的概括描述

这门半学期的课程主要希望是作为 15.902课程──策略管理I的延伸课程，主要是为了让学生体验关于策略管理的概念与架构有更深入的运用。透过本门课程，Hax教授将探讨方法论概念的适切性，以及策略分析工具的贴切性，并且会藉由讨论许多在真实生活场景中的发生的案例；以其其个人的经验来描述说明这些工具的运用。


教学方法

本课程将结合课前阅读、案例研究、讲课、及由学生分组进行的研究计划等多种方式进行，课程的主要焦点会集中在学生分组研究并发展得到他们所选企业的策略的分析。


指定教科书

Hax, and Majluf. 《策略的概念与过程：实务的方法》(The Strategy Concept and Process: A Pragmatic Approach)，第二版。Prentice Hall，1996

Hax, and Wilde. 《金三角专案：发现获利力的新来源》(The Delta Project: Discovering New Sources Of Profitability)。Palgrave，2001

这些教科书的阅读章节会被重新安排分配，以帮助学生对于每一个相关主题有更深入的认识。
其他额外阅读组合会随着课程进展而在课堂上分发给学生。


课程要求

课程的要求分两部分：

1. 有一份关于企业策略设计的小组作业。学生们可以寻找自己要合作的组员，但一组不得超过4人，每组要设计出完整的企业策略，并且提交书面的报告。报告中必须阐明以下几点：
   • 总结
   • 企业的策略定位
   • 顾客细分及顾客价值陈述
   • 企业的使命
   • 在企业层次进行外部环境的扫瞄(机会及威胁)
   • 在企业层次进行内部稽核(优势与劣势)
   • 企业策略议程
   • 确定目标顾客
   • 运营的效果
   • 创新
   • 聚合及粒状的度量法分析
   • 企业策略的经济性评估
   • 结论
     
   报告提交的截止日期是10月17日
   
   
2. 课堂参与：你在课堂上要主动地参与讨论，是这门课程非常重要的一部份。事前阅读课堂布置的案例是必须的，因为会有30%的分数取决于你在课堂上参与的表现，我们以次鼓励你们积极参与课堂讨论。在这门课程进行中学生们要在课堂上做口头的汇报。要求上课必须出席。

15.902, Strategic Management I


Broad Description of the Course

This course is intended to be an extension of course 15.902, Strategic Management I, with the purpose of allowing the students to experience an in-depth application of the concepts and frameworks of strategic management. Throughout the course, Professor Hax will discuss the appropriate methodologies, concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences.


Teaching Methodology

This course will use a combination of readings, case studies, lectures, and group research projects conducted by the students. The primary focus of the course will be on students working in teams to develop the strategic analysis of a business of their choice.


Required Textbooks

Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996.

Hax, and Wilde. The Delta Project: Discovering New Sources Of Profitability. Palgrave, 2001.

Readings from these books will be reassigned to allow for further more in-depth reflection on each relevant topic.
Package of additional readings might be distributed as the course progresses.


Requirements

The requirements are two-fold:

1. Group assignment for the development of a business strategy. The students will select their own groups, limited to at most 4 people per group, to develop a full business strategy. The students will present a written report. The report should address the following issues:
   • Executive Summary
   • Strategic Positioning of the Business
   • Customer Segmentation and Customer Value Proposition
   • Mission of the Business
   • Environmental Scan at the Business Level (Opportunities and Threats)
   • Internal Scrutiny at the Business Level (Strengths and Weaknesses)
   • Strategic Agenda of the Business
   • Customer Targeting
   • Operational Effectiveness
   • Innovation
   • Aggregate and Granular Metrics
   • Economic Evaluation of the Business Strategy
   • Conclusions
     
   The final deadline for project report is October 17.
   
   
2. Class participation. Your active participation in the discussion in class is considered very important in this course. Prior preparation of the cases and assigned readings are essential. By making 30% of your grade dependent on your participation in class we hope to encourage you to feel responsible in making this course work. It is expected the students will make oral presentations throughout the course. Class attendance is required.