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一般性参考资料
General References
本学期每一堂课的主题都列在下面，而在表中的阅读清单可以参考以下指定的教科书：
Topics for each class session are listed below. The readings listed in the table refer to the required textbooks:
Hax, and Majluf. 《策略的概念与过程：实务的方法》，第二版。Prentice Hall，1996
Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996.
Hax, and Wilde. 《金三角专案：发现获利力的新来源》。Palgrave，2001
Hax, and Wilde. The Delta Project: Discovering New Sources of Profitability. Palgrave, 2001.
| 1 |
策略管理架构的复习
The Frameworks of Strategic Management Revisited |
Hax, and Majluf, 第1及第2章
Hax, and Majluf, Chapters 1 and 2.
Hax, and Wilde, 第1章
Hax, and Wilde, Chapter 1. |
| 2 |
顾客细分及顾客价值陈述
Customer Segmentation and Customer Value Proposition |
Hax, and Majluf, 第3及第4章.
Hax, and Majluf, Chapters 3 and 4.
Hax, and Wilde, 第2~5章.
Hax, and Wilde, Chapters 2-5. |
| 3 |
策略的议题
The Crafting of the Strategic Agenda |
Hax, and Majluf, 第5~8章.
Hax, and Majluf, Chapters 5-8.
Hax, and Wilde, 第6章.
Hax, and Wilde, Chapter 6. |
| 4 |
公司策略主题
Corporate Strategic Issues |
Hax, and Majluf, 第9~17章.
Hax, and Majluf, Chapters 9-17. |
| 5 |
确定目标顾客
Customer Targeting |
Hax, and Wilde, 第7章.
Hax, and Wilde, Chapter 7. |
| 6 |
营运效果
Operational Effectiveness |
Hax, and Majluf, 第21章.
Hax, and Majluf, Chapter 21. |
| 7 |
策略及组织的结构
Strategy and Organizational Structure
客座讲师：Hansjorg Wyss (Synthes-Stratec 的总裁兼执行长)
Guest Lecturer: Hansjörg Wyss (Chairman and CEO, Synthes-Stratec) |
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| 8 |
创新
Innovation |
Hax, and Majluf, 第20章.
Hax, and Majluf, Chapter 20. |
| 9 |
功能性策略：人力资源管理的个案
Functional Strategies: The Case of Human Resources Management |
Hax, and Majluf, 第18 ,19章.
Hax, and Majluf, Chapters 18 and 19. |
| 10 |
聚合(Aggregate)及粒状度量法(Granular Metrics)
Aggregate and Granular Metrics |
Hax, and Wilde, 第9,10章.
Hax, and Wilde, Chapters 9 and 10. |
| 11 |
执行策略
Implementing Strategy
客座讲师：Tom Stephens (联合利华(Unilever)墨西哥分公司总裁)
Guest Lecturer: Tom Stephens (Chairman, Unilever De México) |
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一般性参考资料
General References
Bartlett, C., and S. Ghoshal，《跨越界线的管理：跨国的解决方案》。 哈佛商学院出版，2002。
Bartlett, C., and S. Ghoshal. Managing Across Borders: The Transnational Solution. Harvard Business School Press, 2002.
Brandenburger, A.M. and B. J. Nalebuff，《竞争中的合作》。Doubleday，1996。
Brandenburger, A. M., and B. J. Nalebuff. Co-opetition. Doubleday, 1996.
Christensen, C.，《创新者的两难：当技术导致大型公司的失败》。哈佛商学院出版，1997。
Christensen, C. The Innovators Dilemma: When Technologies Cause Great Firms to Fail. Harvard Business School Press, 1997.
Collis, D. and C. Montgomery，《公司策略：资源及公司的范畴》。Irwin，1997。
Collis, D., and C. Montgomery. Corporate Strategy: Resources and the Scope of the Firm. Irwin, 1997.
Cusumano, M. A. and C.C. Mardikes等编著，《对新经济下的策略思考》。Jossey Bass，2001。
Cusumano, M. A., and C. C. Mardikes, eds. Strategic Thinking for the New Economy. Jossey Bass, 2001.
Foster, R. and S. Kaplan，《创造性毁坏》。Currency Doubleday，2000。
Foster, R., and S. Kaplan. Creative Destruction. Currency Doubleday, 2000.
Galbraith, J.，《设计一间全球性的公司》。Jossey Bass，2000。
Galbraith, J. Designing the Global Corporation. Jossey Bass, 2000.
———. Galbraith, J.，《设计组织：在策略、结构及流程上的执行性理念》。Jossey Bass，1995。
———.Designing Organizations: An Executive Briefing on Strategy, Structure, and Process. Jossey Bass, 1995.
Ghemawat, P., D. Collis, G. Pisano and J. Rivkin，《策略及企业展望》。Prentice Hall，2001。
Ghemawat, P., D. Collis, G. Pisano, and J. Rivkin. Strategy and the Business Landscape. Prentice Hall, 2001.
Ghoshal, S. and C. A. Bartlett，《个人化的公司》。Harper Business，1997。
Ghoshal, S., and C. A. Bartlett. The Individualized Corporation. HarperBusiness, 1997.
Goold, M., A. Campbell and M. Alexander，《公司层次的策略：在多重事业的公司中创造价值》。Wiley，1994。
Goold, M., A. Campbell, and M. Alexander. Corporate-level Strategy: Creating Value in a Multibusiness Company. Wiley, 1994.
安索夫．葛洛夫 (Grove, A.)，《唯有偏执狂得以生存：如何利用每一个挑战公司及事业的危机点》。Currency Doubleday，1996。
Grove, A. Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career. Currency Doubleday, 1996.
Hamel, G.，《领导革命》。哈佛商学院出版，2000。
Hamel, G. Leading the Revolution. Harvard Business School Press, 2000.
Hamel, G. and C. K. Prahalad，《竞争未来》。 哈佛商学院出版，1996。
Hamel, G., and C. K. Prahalad. Competing for the Future. Harvard Business School Press, 1996.
Hayes, R., G. Pisano and D. Upton，《策略性营运：藉由能力来竞争》。Free Press，1996。
Hayes, R., G. Pisano, and D. Upton. Strategic Operations: Competing through Capabilities. Free Press, 1996.
Kaplan, R. S. and R. Cooper，《成本与效果》。哈佛商学院出版，1998。
Kaplan, R. S., and R. Cooper. Cost and Effect. Harvard Business School Press, 1998.
Kaplan, R. S. and D. P. Norton，《策略聚焦的组织》。哈佛商学院出版，2001。
Kaplan, R. S., and D. P. Norton. The Strategy-focused Organization. Harvard Business School Press, 2001.
Kotter, J. P.，《领导变革》。哈佛商学院出版，1996。
Kotter, J. P. Leading Change. Harvard Business School Press, 1996.
McTaggart, J., P. Kontes and M. Mankins，《价值存在的必要：为卓越的股东回收表现而经营》。The Free Press，1994。
McTaggart, J., P. Kontes, and M. Mankins. The Value Imperative: Managing for Superior Shareholder Returns. The Free Press, 1994.
Pfeffer, J. 《人类方程式》。哈佛商学院出版， 1998.
Pfeffer, J. The Human Equation. Harvard Business School Press, 1998.
麦克．波特 (Porter, M.)，《竞争优势》。Free Press，1985。
Porter, M. Competitive Advantage. Free Press, 1985.
———.麦克．波特 (Porter, M.)，《国家竞争优势》。Free Press，1990。
———. The Competitive Advantage of Nations. Free Press, 1990.
Reichheld, F.，《忠诚度原则》。哈佛商学院出版，2001。
Reichheld, F. Loyalty Rules. Harvard Business School Press, 2001.
Saloner, G., A. Shepard and J. Podolny，《策略管理》。John Wiley, 2001。
Saloner, G., A. Shepard, and J. Podolny. Strategic Management. John Wiley, 2001.
Slywotzky, A . J. and D. J. Morrison，《获利区域》。Times Business，1997。
Slywotzky, A. J., and D. J. Morrison. The Profit Zone. Times Business, 1997.
Ulrich, D，《人力资源竞赛》。哈佛商学院出版，1997。
Ulrich, D. Human Resource Champions. Harvard Business School Press, 1997.
Utterback, J.，《掌握创新的动态：当面对科技变革之际，公司要如何抓住机会》。哈佛商学院出版，1994。
Utterback, J. Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Harvard Business School Press, 1994.
策略及互联网
Strategy and the Internet
Bovet, D., and J. Martha，《价值网络》。Wiley，2000。
Bovet, D., and J. Martha. Value Nets. Wiley, 2000.
Brynjolfsson, E., and G. Urban编辑，《为E化企业成功的策略》。Jossey, Bass，2002。
Brynjolfsson, E., and G. Urban, eds. Strategies for e-Business Success. Jossey Bass, 2002.
Cusumano, M., and D. Yoffie，《在互联网时代中竞争》。Touchstone，2000。
Cusumano, M., and D. Yoffie. Competing on Internet Time. Touchstone, 2000.
Evans, P., and T. Wurster，《挥霍在位元上》。哈佛商学院出版，2000。
Evans, P., and T. Wurster. Blown to Bits. Harvard Business School Press, 2000.
Kelly, K.，《新经济下的新法则》。Viking，1998。
Kelly, K. New Rules for the New Economy. Viking, 1998.
Shapiro, C., and H. Varian，《资讯规则》。哈佛商学院出版，1999。
Shapiro, C., and H. Varian. Information Rules. Harvard Business School Press, 1999.
Siebel, T. M.，《小心照顾E化企业》。Currency Doubleday，2001。
Siebel, T. M. Taking Care of e-Business. Currency Doubleday, 2001.
Slywotsky, A., and D. Morrison，《你的企业数字化的程度如何》。Crown Business，2000。
Slywotsky, A., and D. Morrison. How Digital is Your Business. Crown Business, 2000.
Tapscott, D., D. Ticoll, and A. Lowy，《数字资本》。哈佛商学院出版，2000。
Tapscott, D., D. Ticoll, and A. Lowy. Digital Capital. Harvard Business School Press, 2000.
学术期刊及特定的参考资料
Journals of Particular Relevance
《加州管理期刊》
California Management Review
《哈佛商业评论》
Harvard Business Review
《史隆管理评论》
Sloan Management Review
《策略管理期刊》
Strategic Management Journal
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