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| 1 |
策略管理架构的复习
The Frameworks of Strategic Management Revisited |
| 2 |
顾客细分及顾客价值陈述
Customer Segmentation and Customer Value Proposition |
| 3 |
策略的议题
The Crafting of the Strategic Agenda |
| 4 |
公司策略主题
Corporate Strategic Issues |
| 5 |
确定目标顾客
Customer Targeting |
| 6 |
营运效果
Operational Effectiveness |
| 7 |
策略及组织的结构
Strategy and Organizational Structure
客座讲师：Hansjorg Wyss (Synthes-Stratec 的总裁兼执行长)
Guest Lecturer: Hansjörg Wyss (Chairman and CEO, Synthes-Stratec) |
| 8 |
创新
Innovation |
| 9 |
功能性策略：人力资源管理的个案
Functional Strategies: The Case of Human Resources Management |
| 10 |
聚合(Aggregate)及粒状度量法(Granular Metrics)
Aggregate and Granular Metrics |
| 11 |
执行策略
Implementing Strategy
客座讲师：Tom Stephens (联合利华(Unilever)墨西哥分公司总裁)
Guest Lecturer: Tom Stephens (Chairman, Unilever De México) |
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