本课程焦点集中在近来在策略管理领域中几个重要的议题。课程会专注于现代分析方法及能持续成功的策略性实务，由于在许多方面的倾向都显示出策略管理在这以下两方面的明显趋势；课程刻意地从科技及全球的观点来设计，本课程试图提供学生一个典范型的方法，使其能够引导公司、企业及部门功能型的策略的形成与执行。

1. 一项独立进行的研究专题；最后并以各人的书面报告型式缴交。本报告的截止缴交期限在第24堂课前(30%)
   
2. 必须按照Hax 与 Majluf所写的这本教科书的第3到第8章所讨论的架构来发展完整的企业策略，这是项团体作业，每一小组最多不得超过4人，本作业的缴交期限在第17堂课前(20%)
   
3. 要独立完成两份各案研究的书面报告(15%)
   
4. 课堂上的参与表现及个案讨论的表现(20%)
   

1.独立进行的研究专题
期末成绩的30%分数会来自于这份要在第24堂课前缴交的个人(不是团体)报告， 在这个学期之间，我很欢迎你们来和我检讨你们的案子。

而报告的格式要使用文字、图表及参考文献，该报告的内文篇幅不得超过以双行距的型式排列的15页，以及10张图表，包括参考文献的部份。报告篇幅的长度不会是重点，同时同学们应该要致力于让文章变得精简些。

本份报告应该会提供你一个机会来描述针对你所选择的产业或公司来运用我们在课堂上所发展出的任一架构，你可以使用本研究成果作为你自己论文研究的一部份。

2.发展企业策略的团体作业
学生们可以选择他们自己的小组，但每组人数限制在4人以内，以这样的规模来发展完整的企业策略。学生们必须呈交一份书面报告，并按照在Hax 与 Majluf 所写的教科书中的第3到第8章所讨论的架构来呈现。学生们并且应该仔细地温习Hax 与 Wilde这本教科书的第12章来准备此一作业，而该报告应该强调以下议题：

• 该企业的愿景(从金三角模型中发展)
• 企业的使命(第4章)
• 企业层次的外部环境检视 (第5章)
• 企业层次的?部稽核(第6章)
• 企业策略的形成(第7章)
• 企业策略的经济性评估(第8章)

该小组会得到团体成绩，而该组必须选择自己的企业来进行以上分析，该专题的截止时间是在第17堂课之前。

3.个案
要写两份个案报告，基本上你的报告要呈现你对该个案的深入分析，以及对于该公司应如何处理的建议有条理分明的观点。要小心及注意的，你的写作风格对沟通你想法的能力有相当重要的影响，整份个案讨论的内容要以双行距；不含图表，至少3页左右。你可以参考在课程大纲中所附给每一个个案的问题来引导你的个案分析。

4.课堂参与
对于本门课来说，你在课堂上讨论的主动参与是很重要的，预先对个案及指定阅读教材的准备是必要的，在课堂上我们希望鼓励你对于课堂活动是要有责任感。

This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.

1. One Independent Research Project leading to writing an individual paper. The paper is due on or before lecture 24. (30%)
   
2. The development of a full business strategy following the framework discussed in Hax and Majluf, Chapters 3 through 8. This is a group assignment, limited to at most four persons per group. The assignment is due on or before lecture 17. (20%)
   
3. Two case write-ups to be done individually. (15% each)
   
4. Class participation and case discussions. (20%)
   

1. Independent Research Project
30% of the final grade will be for an individual (not a group) paper, due on or before lecture 24. You are welcome to review your topic with me during the semester.

The format of the paper should be text, exhibits, and a bibliography of sources used. The paper should be no more than 15 double-spaced pages of text and 10 exhibits, excluding the bibliography. Length is not a virtue and students should "spend the time to make the document shorter."

The paper should provide you with an opportunity to illustrate the application of one of the frameworks we developed in class to an industry or firm of your choice. You can use this study as part of your research for your own thesis.

2. Group Assignment for the Development of a Business Strategy
The students will select their own groups, limited to at most four people per group, to develop a full business strategy. The students will present a written report following the framework discussed in Hax and Majluf, Chapters 3 through 8. The students should also carefully review Chapter 12 of Hax and Wilde for this assignment. The report should address the following issues:

• The Vision of the Business (from the Delta Model)
• Mission of the Business (Chapter 4)
• Environmental Scan at the Business Level (Chapter 5)
• Internal Scrutiny at the Business Level (Chapter 6)
• The Formulation of the Business Strategy (Chapter 7)
• Economic Evaluation of the Business Strategy (Chapter 8)

They will receive a group grade. The teams should select a business of its own choosing to conduct this analysis. The project is due on or before lecture 17.

3. Cases
Two cases write-ups are required. In essence, your paper should demonstrate that you have carefully analyzed the case, and have a coherent view on how the company should proceed. Be clear and concise. Your writing style has an important impact on your ability to communicate your ideas. Case discussions should be about 3 pages, double-spaced, excluding exhibits. In guiding the case analyses you can follow the questions that are given for each case in your course outline.

4. Class Participation
Your active participation in the discussion in class is considered very important in this course. Prior preparation of the cases and assigned readings are essential. By making 20% of your grade dependent on your participation in class we hope to encourage you to feel responsible in making this course work.