麻省理工学院“开放式课程网页” | 史隆管理学院 | 15.902 2002秋季课程：策略管理I


课	课程单元	作业


I. 策略管理的介绍及概述 I. Introduction and Overview of Strategic Management

1	金三角模型 The Delta Model	详读：Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第1及2章。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapters 1 and 2. 浏览：Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第3、4及5章。 Skim: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapters 3, 4, and 5.


2	波特教授的理论架构及公司的资源基础的观点 Porter's Frameworks and the Resource-Based View of the Firm	详读：麦克．波特，〈关于策略的动态性理论〉。《策略管理期刊》 12，1991，95-117页。 Read: Porter, Michael E. Towards a Dynamic Theory of Strategy. Strategic Management Journal 12, 1991, pp 95-117. Grant, Robert H，〈竞争优势中的资源基础理论：策略形成的蕴涵〉。《加州管理评论》 33，第3卷，1991。 Grant, Robert H. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review 33, No. 3, 1991. Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第7及12章。 Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapters 7 and 12.


3	企业策略─核心观念 Business Strategy - The Core Concepts	详读：Hax, and Majluf，《策略的概念与过程：实务的方法》。第二版，Prentice Hall，1996，第2到第7章。 Read: Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996, Chapters 2 through 7.


II. 企业策略 II. Business Strategy


4	产业结构及竞争互动 Industry Structure and Competitive Interaction	个案：Yoffie, David B. and Yusi Wang，〈可乐战争持续中：在21世纪中可口可乐vs.百事可乐〉。哈佛商业个案，编号9-702-442，波士顿：哈佛商业学院，2002。 Case: Yoffie, David B. and Yusi Wang. Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century. Harvard Business Case No. 9-702-442. Boston: Harvard Business School, 2002.


5	竞争性定位 Competitive Positioning	个案：Bradley, Stephen P., Pankaj Ghemawat and Sharon Foley，〈渥玛超市〉。哈佛商业个案，编号No. 9-794-024，波士顿：哈佛商业学院，2002。 Case: Bradley, Stephen P., Pankaj Ghemawat and Sharon Foley. WalMart Stores, Inc. Harvard Business Case No. 9-794-024. Boston: Harvard Business School, 2002. Ghemawat, Pankaj and Gregg Friedman，〈1999年的渥玛超市〉。哈佛商业个案，编号9-799-118，波士顿：哈佛商业学院，1999。 Ghemawat, Pankaj and Gregg Friedman. WalMart in 1999. Harvard Business Case No. 9-799-118. Boston: Harvard Business School, 1999.


6	竞争性定位 Competitive Positioning	个案：Anand, Bharat, Michael G. Rukstad 与 Christopher H. Paige，〈第一资本财务公司〉。哈佛商业个案，编号9-700-124，波士顿：哈佛商业学院，2001。 Case: Anand, Bharat, Michael G. Rukstad and Christopher H. Paige. Capital One Financial Corporation. Harvard Business Case No. 9-700-124. Boston: Harvard Business School, 2001.


III. 技术及产业的转变 III. Technology and Industry Transformation


7	客座教授：Gerhard Schulmeyer (Practice, SSM教授) Guest Speaker: Gerhard Schulmeyer (Professor of Practice, SSM)	详读：Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第8章。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapter 8. 麦克．波特，策略及网络。《哈佛商业评论》，2001三月，63-78页。 Porter, Michael E. Strategy and the Internet. Harvard Business Review, March 2001, pp 63-78. Gulati, Ranjay and Jason Garino，取得砖块(意指实体店铺)与点阅(意指虚拟店铺)间的正确组合。《哈佛商业评论》， 2000五~六月号，107-114页。 Gulati, Ranjay and Jason Garino. Get the Right Mix of Bricks and Clicks. Harvard Business Review, May-June 2000, pp 107-114.


8	公司的再定位 A Firm's Repositioning	个案：Collis, David J., Gary P. Pisano and Peter Botticelli，〈英特尔公司 1968-1997〉。哈佛商业个案，编号9-797-137，波士顿：哈佛商业学院，2002。 Case: Collis, David J., Gary P. Pisano and Peter Botticelli. Intel Corporation: 1968-1997. Harvard Business Case No. 9-797-137. Boston: Harvard Business School, 2002. Rukstad, Michael G. and Ramon Casadesus-Masanell。〈英特尔公司 1997-2000〉。哈佛商业个案，编号9-702-420，波士顿：哈佛商业学院，2001。 Rukstad, Michael G. and Ramon Casadesus-Masanell. Intel Corporation: 1997-2000. Harvard Business Case No. 9-702-420. Boston: Harvard Business School, 2001.


9	维持竞争优势 Sustaining Competitive Advantage	个案：Rivkin, Jan W. and Michael E. Porter，〈和戴尔计算机相符〉(意指竞争对手对戴尔计算机的模仿)。哈佛商业个案，编号9-799-158，波士顿：哈佛商业学院，1999。 Case: Rivkin, Jan W. and Michael E. Porter. Matching Dell. Harvard Business Case No. 9-799-158. Boston: Harvard Business School, 1999. 笔记：Ghemawat, Pankaj and Jan W. Rivkin，《创造竞争优势》。哈佛商业产品，编号9-798-062，波士顿：哈佛商业学院，1999。 Note: Ghemawat, Pankaj and Jan W. Rivkin. Creating Competitive Advantage. Harvard Business Product No. 9-798-062. Boston: Harvard Business School, 1999.


10	竞争动态 Competitive Dynamics	个案： Ghemawat, Pankaj and Bret Baird，〈线上的领导地位：邦诺书店面对亚马逊网站的挑战 (A)〉。哈佛商业个案，编号9-798-063，波士顿：哈佛商业学院，2000。 Case: Ghemawat, Pankaj and Bret Baird. Leadership Online: Barnes & Noble vs. Amazon.com (A). Harvard Business Case No. 9-798-063. Boston: Harvard Business School, 2000. Corts, Kenneth S. and Jan W. Rivkin，〈微观经济对策略的注释。哈佛商业产品，编号9-799-128，波士顿：哈佛商业学院，2000。 Corts, Kenneth S. and Jan W. Rivkin. A Note on Microeconomics for Strategies. Harvard Business Product No. 9-799-128. Boston: Harvard Business School, 2000.


11	国家的策略及竞争力 Strategy And The Competitiveness Of Nations	详读：麦克．波特，国家的竞争优势。《哈佛商业评论》，1990三~四月号。 Read: Porter, Michael E. The Competitive Advantage of Nations. Harvard Business Review, March-April 1990.


IV. 公司策略 IV. Corporate Strategy


12	公司策略─核心观念 Corporate Strategy - The Core Concepts	详读：Hax, and Majluf，《策略的概念与过程：实务的方法》。第二版，Prentice Hall，1996，第9到第16章。 Read: Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996, Chapters 9 through 16.


13	公司经营哲学与文化 Corporate Philosophy And Culture	个案：Aguilar, Francis J. and Arvind Bhambri，〈娇生公司(A)〉。哈佛商业个案，编号9-384-053，波士顿：哈佛商业学院，1986。 Case: Aguilar, Francis J. and Arvind Bhambri. Johnson & Johnson (A). Harvard Business Case No. 9-384-053. Boston: Harvard Business School, 1986. Aguilar, Francis J. and Arvind Bhambri，〈娇生公司 (B)：医院服务〉，哈佛商业个案，编号9-384-054，波士顿：哈佛商业学院，1986。 Aguilar, Francis J. and Arvind Bhambri. Johnson & Johnson (B): Hospital Services. Harvard Business Case No. 9-384-054. Boston: Harvard Business School, 1986.


14	公司治理客座教授：William F. Pounds 教授(史隆商学院的前院) Corporate Governance Guest Speaker: Prof. William F. Pounds (Sloan School Dean Emeritus)


15	公司多角化经营及水平衍伸策略 Corporate Diversification and Horizontal Strategy	详读：Prahalad, C.K. and Gary Hamel，公司的核心能力。《哈佛商业评论》，1990五月~六月号。 Read: Prahalad, C.K. and Gary Hamel. The Core Competence of the Corporation. Harvard Business Review, May-June 1990. 个案： Porter, Michael E., Cynthia A. Montgomery and Charles W. Moorman，〈马斯可公司(A)〉。哈佛商业个案，编号9-389-186，波士顿：哈佛商业学院，1998。 Case: Porter, Michael E., Cynthia A. Montgomery and Charles W. Moorman. Masco Corporation (A). Harvard Business Case No. 9-389-186. Boston: Harvard Business School, 1998. Porter, Michael E., Cynthia A. Montgomery 与 Charles W. Moorman，〈1986年的家庭用品家具产业〉。哈佛商业个案，编号9-389-189，波士顿：哈佛商业学院，1998。 Porter, Michael E., Cynthia A. Montgomery and Charles W. Moorman. Household Furniture Industry in 1986. Harvard Business Case No. 9-389-189. Boston: Harvard Business School, 1998.


16	客座教授： Hector Ruiz (美商超微半导体(股)公司之总裁兼执行长) Guest Speaker: Hector Ruiz (President and CEO, Advanced Micro Devices)	详读：Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第6章。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapter 6. Christensen, Clayton M., Mark W. Johnson and Darrell K. Rigby，〈成长的基石：如何建立破坏性的新事业〉。《史隆管理评论》第43期，第3卷，2002春季刊，22-31页。 Christensen, Clayton M., Mark W. Johnson and Darrell K. Rigby. Foundations for Growth: How to Build Disruptive New Businesses. Sloan Management Review 43, No. 3, Spring 2002, pp 22-31.


17	价值创造的度量法 Metrics of Value Creation	详读： Hax, and Majluf，《策略的概念与过程：实务的方法》。第二版，Prentice Hall，1996，第17章。 Read: Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996, Chapter 17. 美国最佳及最差的财富创造者。《财富杂志》，第18期，2000十二月号。 America's Best & Worst Wealth Creators. Fortune. 18 Dec 2000. 美国最佳及最差的财富创造者。《财富杂志》，第10期，2001十二月号。 America's Best & Worst Wealth Creators. Fortune. 10 Dec 2001. Slywotzky, Adrian J., and Richard Wise，成长危机以及如何避免。《哈佛商业评论》 80期，第7卷，2002七月号，72-83页。 Slywotzky, Adrian J., and Richard Wise. The Growth Crisis and How to Escape It. Harvard Business Review 80, No. 7, July 2002, pp 72-83.


18	平衡计分卡及粒状度量法 The Balanced Scorecard and Granular Metrics	详读： Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第9到第10章。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapters 9 and 10. Kaplan, Robert S., and David P. Norton，〈你的策略碰到问题吗？那就把它标识出来吧〉。《哈佛商业评论》，2000九月~十月号，167-176页。 Kaplan, Robert S., and David P. Norton. Having Trouble with Your Strategy? Then Map It. Harvard Business Review. September-October 2000, pp 167-176.


VI. 适应的过程 VI. The Adaptive Processes


19	企业流程：核心观念 Business Processes: The Core Concepts	详读： Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第7章。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapter 7.


20	管理全球供应炼 Managing the Global Supply Chain	个案：Yoshino, Michael Y. and Anthony St. George，〈利丰公司：在“填满嵌镶画”的背后1995-1998年〉。哈佛商业个案，编号9-398-092，波士顿：哈佛商业学院，1998。 Case: Yoshino, Michael Y. and Anthony St. George. Li & Fung (A): Beyond "Filling in the Mosaic" - 1995-1998. Harvard Business Case No. 9-398-092. Boston: Harvard Business School, 1998.


VII. 人才的相关议题 VII. The Issue of Talent


21	人力资源管理 Human Resources Management	详读： Hax, and Majluf，《策略的概念与过程：实务的方法》。第二版，Prentice Hall，1996，第18~第19章。 Read: Hax, and Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. Prentice Hall, 1996, Chapters 18 and 19. Bartlett, Christopher A., and Sumantra Ghoshal，《透过人才来建立起竞争优势》。《史隆管理评论》 43期，第2卷，2002冬季号，34-41页。 Bartlett, Christopher A., and Sumantra Ghoshal. Building Competitive Advantage Through People. Sloan Management Review 43, No. 2, Winter 2002, pp 34-41.


22	知识管理 Knowledge Management	个案：Bartlett, Christopher A.，〈麦肯锡公司：管理知识及学习。〉哈佛商业个案，编号9-396-357，波士顿：哈佛商业学院，2000。 Case: Bartlett, Christopher A. McKinsey & Company: Managing Knowledge and Learning. Harvard Business Case No. 9-396-357. Boston: Harvard Business School, 2000.


23	对于吸引人才、满足人才及留住人才 Attraction, Satisfaction, and Retention of Talent	个案： Bartlett, Christopher A. and Meg Wozny，〈微软公司：人才上的竞逐(A)〉。哈佛商业个案，编号9-300-001，波士顿：哈佛商业学院，2001 Case: Bartlett, Christopher A. and Meg Wozny. Microsoft: Competing on Talent (A). Harvard Business Case No. 9-300-001. Boston: Harvard Business School, 2001.


VIII. 整合 VIII. Integration


24	组织设计的一般性原则 General Principles of Organization Design	详读： Galbraith, Jay R，《连结消费者与产品─为了产品及消费者聚焦而组织起来》。 Read: Galbraith, Jay R. Linking Customers and Products - Organizing for Product and Customer Focus. 《建构全球性组织》。第2章。 Structuring Global Organizations. Chapter 2. Mohrman, Susan A., Jay R. Galbraith and Edward E. Lawler III。〈明日的组织〉，《Jossey-Bass》，1998，第4章。 Mohrman, Susan A., Jay R. Galbraith and Edward E. Lawler III. Tomorrow's Organisation. Jossey-Bass, 1998. Chapter 4.


25	组织的领导统御 Organizational Leadership	个案： Bartlett, Christopher A. and Meg Wozny，〈奇异公司20年来的转变：杰克．威尔许的领导统御〉。哈佛商业个案，编号9-399-150，波士顿：哈佛商业学院，2002。 Case: Bartlett, Christopher A. and Meg Wozny. GE's Two-Decade Transformation: Jack Welch's Leadership. Harvard Business Case No. 9-399-150. Boston: Harvard Business School, 2002.


26	综合回顾及课程学习 Wrap-Up and Lessons Learned	详读：Hax, and Wilde，《金三角专案：发现获利力的新来源》。Palgrave，2001，第12章复习。 Read: Hax, and Wilde. The Delta Project: Discovering New Sources of Profitabilitly. Palgrave, 2001, Chapter 12 Revisited. Ghoshal, Sumantra, Christopher Bartlett 与 Peter Moran，〈管理新宣言〉，《史隆管理评论》，1999春季号。 Ghoshal, Sumantra, Christopher Bartlett and Peter Moran. A New Manifesto for Management. Sloan Management Review. Spring 1999. Mintzberg, Henry 与 Joseph Lampel，〈策略流程的省思〉。史隆管理评论，1999春季号。 Mintzberg, Henry and Joseph Lampel. Reflecting on the Strategy Process. Sloan Management Review. Spring 1999.