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单元一：营销与创业精神
Module 1: Marketing and Entrepreneurship
单元二：辨别市场机会
Module 2: Identifying Market Opportunities
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课 |
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课程单元 |
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4 |
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营销研究
Market Research
(英文PDF)、
(英文PPT)、
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5 |
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野火通讯
Wildfire Communications
(英文PDF)、
(英文PPT)
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6 |
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预测需求
Demand Forecasting
(英文PDF)、
(英文PPT)
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7 |
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美国AT&T直接内建式语言服务
AT&T USA Direct In-Languge Service: India
(英文PDF)、
(英文PPT)
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单元三：市场发展
Module 3: Market Development
单元四：创业沟通策略
Module 4: Entrepreneurial Communication Strategy
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课 |
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课程单元 |
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13 |
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特邀演讲者，Brent Hodgins
Brent Hodgins, Guest Speaker |
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14 |
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沟通平衡
Leverage Communication |
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15 |
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战胜市场阻力
Overcome Market Resistance |
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单元五：创业订价策略
Module 5: Entrepreneurial Pricing Strategy
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课 |
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课程单元 |
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16 |
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订价工具一
Pricing Tools I |
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17 |
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订价工具二
Pricing Tools II |
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18 |
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市场扩展与订价
Market Expansion and Pricing |
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单元六：创业配销策略
Module 6: Entrepreneurial Distribution Strategy
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课 |
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课程单元 |
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19 |
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Mathsoft (A) |
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20 |
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特邀演讲者，Nick Lazaris， Keurig 执行总裁
Guest Speaker: Nick Lazaris, CEO of Keurig |
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单元七：建立消费者关系Module 7: Building Customer Relationships
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课 |
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课程单元 |
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21 |
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消费者管理
Managing Customers |
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22 |
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关系营销与小结
Relationship Marketing and Wrap-Up |
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营销计划上台报告
Presentation of Marketing Plans
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课 |
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课程单元 |
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23 |
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营销计划上台报告
Presentation of Marketing Plans |
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24 |
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营销计划上台报告
Presentation of Marketing Plans |
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25 |
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营销计划上台报告
Presentation of Marketing Plans |
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