模拟练习
Simulation Exercise

学生按每三人一组进行为期一周的网上模拟管理一家虚拟工厂。活动目标主要是让学生将课堂知识运用到实际管理当中； 这也让学生可以将他们的决策模型规范化并测试它们的相关程度以及效率。 此模拟活动结束后， 每个小组需要上交一份不超过4页的书面报告，内容包含：
Teams of three students will manage a virtual factory in a Web-based simulation exercise for about one week. The goal of this assignment is to let them adapt and apply concepts from the class in a managerial situation; it will also give them a chance to formalize their own decision models and test their relevance and effectiveness. After the simulation is over, each team will turn in a written report of at most four pages containing:

1. 详细描述所运用策略， 并仔细阐述其基本原理 (对所有定量模型的描述或是运用此策略的理由)；
   Description of the strategy that was followed, with a detailed explanation of its underlying rationale (description of all quantitative models or reasoning used to come up with this strategy);
2. 表现评比；
   Assessment of its performance;
3. 提出改善此模拟案例的解决方案；
   A posteriori suggestions for improving your performance in this simulation;
4. 请对你在此活动中所学到教训及经验做简短描述。
   Description of the most important lessons you learned or insights you gained.

此小组活动占学生成绩的30% ， 其中报告占20%， 其他10% 是在模拟活动中的表现成绩。 从过去经验看来， 详细的规划及适当的运用定量模型是完成此游戏的最大竞争优势。
This team exercise is worth 30% of a student's grade: 20% for the report, and 10% for the simulation performance. Experience demonstrates that advance planning and sound use of quantitative models provide key competitive advantages in this game.

小草原科技模拟活动：作业描述
Littlefield Technology Simulation Exercise: Assignment Description

问题：
Questions

在小组报告中应包括下列问题的解答：
Answers to these questions should be included in the group's simulation write-up:

1. 详细描述所运用策略， 并仔细阐述其基本原理 (特别是对所运用策略相应的各种定量模型的描述)。
   Describe the strategy that you followed and provide a detailed explanation of its underlying rationale (in particular, description of all quantitative models used to come up with this strategy).
2. 请对所属小组在此模拟案例中的表现评分。
   Assess your team's performance throughout the simulation.
3. 在事后，你将对此模拟案例提出怎样不同的解决方案?
   A posteriori, what could you have done differently to improve your performance in this simulation?
4. (提供辅助的定量模型并适当解释原因及基本原理)。
   (Provide supporting quantitative models and explain your reasoning/rational as appropriate).
5. 请对你在此活动中所学到的教训及经验做简短描述。
   Describe any lessons you learned or insights you gained in this exercise.

阅读资料
Readings

Kumar， Sunil， and Samuel C. Wood. "小草原科技概述" 史丹佛商学研究所。
Kumar, Sunil, and Samuel C. Wood. "Littlefield Technologies: Overview." Stanford University Graduate School of Business.

"小草原科技产能及前置时间管理 "史丹佛商学研究所。 (仅提供给本课程的学生)
———. "Managing Capacity and Lead-time at Littlefield Technologies." Stanford University Graduate School of Business. (Only available to students of the class.)

其他更多有关此文件的信息及相关模拟活动事项，请上小草原科技模拟网站查询。
For more information about these two documents and the related simulation, see the Littlefield Technology simulation Web site.

课程表
Schedule

下表列出课程活动时间， 实际的模拟操作约占此课程一周时间。
A timeline of the exercise is provided in the table below. The actual simulation is conducted over the course of one week.

课程单元 课程单元 授课方式 重要日期 1 课程介绍 Course Introduction 授课 Lecture 2 案例分析: 汉堡王、麦当劳 Burger King and McDonald's 案例 Case 3 产能 Capacity 授课 Lecture 4 案例分析：国家小红莓公司 National Cranberry 案例 Case 5 案例分析：Webvan Webvan 案例 Case 6 存货 Inventory 授课 Lecture 7 案例分析：Barilla Barilla 案例 Case 8 案例分析：Sport Obermeyer Sport Obermeyer 案例 Case 9 生产控制 Production Control 授课 Lecture 请在今天之前完成模拟案例的分组， 并将名单登录到网站上。 In anticipation of the simulation exercise, students must have formed their teams and registered them in the simulation Web page by the end of the day today. 10 案例分析：惠普 Hewlett-Packard 案例 Case 11 目标 The Goal 指定书目 Book 12 质量 Quality 授课 Lecture 为了让学生熟悉此模拟游戏和尽早分析所需资料和数据， 学生可从今天开始上网熟悉所布置案例的资料。这样，在执行模拟活动时，可以接到额外的客户订单来增加小组的管理工厂的能力。 In order to familiarize themselves with the simulation game interface and analyze early demand data, students can access your factory online as early as today. Teams will then receive additional customer orders and gain the ability to manage your factory during the actual simulation exercise. 13 案例分析：丰田汽车 Toyota 案例 Case 14 流程设计 Process Design 授课 Lecture 针对此模拟活动将开放单独的答疑时间。 Special tutorial and Q/A session on the Littlefield Technology simulation exercise 模拟案例从下午6点开始 Simulation Exercise begins at 6:00 p.m. 15 案例分析: 全球金融公司 Global Financial Corp. 案例 Case 16 供应链设计 Supply Chain Design 授课 Lecture 17 产品设计 Product Design 授课 Lecture 模拟案例演练至 下午6点 Simulation Exercise ends at 6:00 p.m. 18 案例分析：Sega Dreamcast Sega Dreamcast 案例 Case 请在第18堂课下课后上交小组模拟案例书面报告，以及所列问题的解答。 Simulation Write-up for group, containing answers to the above questions, due day after lecture 18 19 模拟案例及课程结论 Simulation and Course Wrap-up 授课 Lecture