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翻译:林隆全(简介并寄信)
编辑:李诗健(简介并寄信)

以下是学生团队根据实习经验所写的一些案例之摘要。


Infnet

Infnet集团针对巴西公司的IT专家提供专业化、高品质的训练。由于拉丁美洲的网络狂热,该公司在1996到2000年经历爆炸性的成长。那段期间,该集团发展了三家不同公司和经营模式:Instituto Infnet在里约热内卢提供超过六十种现场课程 ;TopMaster提供客制化课程以满足巴西大公司的特定需求;TIMaster则推出超过五十种线上课程。

2000到2002年,巴西严重经济衰退,伴随着网络泡沫破碎,冲击该国的技术部门。Infnet利用品牌举债经营,度过这段危机,且在2002年被Endeavor认可,强化该公司在教育训练的地位。
(译注:自1994 年创立以来,Endeavor Information Systems Inc. 始终在提供完整的图书馆解决方案。凭藉着在图书馆业拥有坚强传承的经营团队为基础,Endeavor 集团的生产线发展扎根于知识、承诺与拥抱新科技。由于客层包括大大小小的图书馆,而且抱持着对产品发展的远见与承诺,Endeavor Information Systems 开始迈向图书馆业经营管理的未来。)

该公司需要决定的是成长策略:进入正式教育的市场,或是继续其成长有限的核心业务?创业伙伴在这方面有不同的意见。在下一波不可预期的景气衰退中,该公司会变成什么样子?

Editorial Mapas

Javier Arredondo在2001年创办Editorial Mapas杂志社。该公司透过第一份、高度成功的杂志:TravesAas,很快地在墨西哥市场赢得坚固地位。

TravesAas定位在全世界尤其是墨西哥的高档旅游。该公司相当成功且TravesAas的名号广为流传,但创办者的心理很清楚,为了建立一个成功的杂志社,创办多种杂志是必要的,一方面是透过多样化减轻风险,一方面是取得规模经济的优势。

Javier和Gatopardo的创办者以及经理维持良好的人际关系,Gatopardo打算合并TravesAas。Gatopardo是一份类似Vanity Fair的杂志,在12个拉丁美洲国家发行。
(译注:《Vanity Fair》目前是CondenNast杂志集团旗下地位仅次于《Vogue》的另一时尚杂志。)

Editorial Mapas应该和Gatopardo合并吗?合并能为该公司提供一个良好的成长途径吗?如果合并案继续进行,应该谈什么条件?

New Margin Ventures

联创投资管理有限公司(New Margin Ventures)是一家在上海注册成立的创业投资管理公司,1999年七月成立,管理三支基金,总额超过一亿美元。身为中国最初成立的创投公司之一,该公司面临巨大的机会及挑战。随着中国经济变化以及该公司的成长,该公司需要规范今后的投资与成长策略:应该聚焦在什么领域?需要发展什么能力?需要吸引什么样的人才?应该追求什么样的交易?




Below are abstracts from some of the cases developed by student teams as a part of their internship experiences.


Infnet

Grupo Infnet offers specialized, high-quality training to IT professionals in Brazilian companies. The company experienced explosive growth from 1996 to 2000 due to the Internet hype in Latin America. During that time, the holding company developed three distinct companies and business models: Instituto Infnet, which offered more than sixty presential courses in Rio de Janeiro; TopMaster, which customized courses to meet the specific needs of Brazil's main corporations; and TIMaster, that developed and delivered more than fifty online courses.

From 2000 to 2002 an important economic downturn in Brazil coupled with the Internet bubble burst strongly affected the technology sector in the country. Infnet managed to leverage its brand to weather the crisis and strengthened its position when in 2002 it was accepted into the Endeavor network.

The company needed to decide upon a growth strategy: either get into the formal education segment or continue in its core business, with a modest organic growth. The founding partners had opposing views in this respect… where would the company go next in the midst of a US recession that is unpredictable in its timeline?

Editorial Mapas

Javier Arredondo founded Editorial Mapas in 2001. The editorial company quickly achieved a strong position in the Mexican market through its first, highly successful magazine: Traves稳as.

Traves稳as is focused on up-scale travel through the world and particularly through Mexico. The company was quite successful and the Traves稳as title had become very popular but it was clear in the founders' mind that to build a successful editorial business multiple magazine titles were required both to mitigate risks through diversification and to take advantage of the large economies of scale that rule in the industry.

Javier holds a strong personal relationship with the founders and managers of Gatopardo -similar to Vanity Fair with presence in 12 Latin American countries-who proposed a merger with Traves稳as.

Should Editorial Mapas go through with the merger? Would it provide a good growth avenue for the company? If the merger was pursued, under what terms should it be done?

New Margin Ventures

New Margin Ventures is a venture capital management company based in Shanghai. It was founded in July 1999 and has over US$100M under management in three funds. As one of the first Venture Capital companies ever created in China, it faced great opportunities but also great challenges. As the Chinese economy changes and the company grows, it needs to define its investment and growth strategy moving forward: what sectors should it focus on? What capabilities does it need to develop? What kind of talent does it need to attract? What types of deals should it pursue?




 
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