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Readings for H2 of Fall 2004
There will be a moderate amount of reading for each session; please keep in mind that everything we ask you to do is designed to make your internship more successful from all perspectives.
| 1 |
Introduction and Course Overview |
Case: S & V Consultoria (PDF) |
| 2 |
Team Building Mixer |
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| 3 |
G-LAB's Resource Bank: Focus on Capital Raising Strategies |
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| 4 |
Building Effective Teams |
Exportation - Getting your proposal/project accepted by others
Building effective teams
Deborah, A., B. Henrik and K. Katrin. "The comparative advantage of X-teams." MIT Sloan Management Review 43, no. 3 (Spring 2002): 32-40. |
| 5 |
Being an Entrepreneur |
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| 6 |
Internationalization Strategies |
Case: Color 9/Tatitos |
| 7 |
Defining Your Target Market |
Christensen, Clayton M. and Scott D. Anthony. "Making SMaL Big: SMaL Camera Technologies," Boston, MA: Harvard Business School, 2003. Case No. 9-603-116. |
| 8 |
Organizational Development/Human Resource Management |
Some issues to consider while studying the Spotfire case
1. The company moved its headquarters from Goteborg to Boston/Cambridge. Whose idea was that? Why?
2. In the life of a high tech start up company, when is the right time to recruit someone like Rock to team up with someone like Chris? What does it take to make the relationship successful?
Kuemmerle, Walter and Chad Ellis. "Spotfire: Managing a Multinational Start-Up," Boston, MA: Harvard Business School, 1998. Case No. 9-899-078. |
| 9 |
Sales and Marketing |
Some issues to consider while studying the Spotfire case
3. The company's original plan was to sell its graphics tools to a wide range of industries. Spotfire received its first ("A") round of venture capital funding from a Swedish firm to pursue that "horizontal" marketing plan. Subsequently the company changed its strategy initially to focus on only one industry ("vertical marketing")
a) Why did they change their strategy?
b) Which industry did they select? Why?
c) Who suggested the change in strategy? Why? |
| 10 |
Wrap-Up |
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