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翻译:魏佩玉(Cherry Wei)(简介并寄信)、江东成(简介并寄信)
编辑:朱学恒(简介并寄信)

课程单元 阅读资料
1 谁开发突破性新产品及服务—是使用者还是制造者?
Who Develops Breakthrough New Products and Services - Users or Manufacturers?
《创新之泉》的第一章〈概述〉及第二章〈使用者即创新者〉, Von Hippel, Eric着, 牛津大学出版社, 1988, ISBN: 0-19-504085-6.
von Hippel, Eric. "Overview" and "Users as Innovators." Chapters 1 and 2 in The Sources of Innovation. Oxford University Press, 1988. ISBN: 0-19-504085-6.
2 系统化的产生突破性新产品及服务的构想—“先驱使用法”
Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"
先驱使用法之影像简介可于Sloan课程伺服器上取得
Brief videos on the lead user method in practice, available to students on the Sloan class server.

von Hippel, Eric, Stefan Thomke, and Mary Sonnack. 〈3M公司之突破创新〉,《哈佛商业评论》 (1999年9-10月号): 3-9页
von Hippel, Eric, Stefan Thomke, and Mary Sonnack. "Creating Breakthroughs at 3M." Harvard Business Review (Sept-Oct 1999): 3-9. Reprint No. 99510.
3 找出使用者之真正需求: “棘手的资讯” 及“边学边做” 的难题
Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems
Von Hippel, Eric, 〈棘手的资讯及解决问题的所在:创新的意含〉, 《管理科学》 40, 第 4期 1994年4月号: 429-439页
von Hippel, Eric. "Sticky Information and the Locus of Problem Solving: Implications for Innovation." Management Science 40, no. 4 (Apr 1994): 429-439.


von Hippel, Eric, and Marcie Tyre. 〈如何边学边做:自新颖的处理程序中辨析问题〉, 《研究政策》, 1995年1月号, 1-12页
von Hippel, Eric, and Marcie Tyre. "How 'Learning by Doing' is Done: Problem Identification in Novel Process Equipment." Research Policy (Jan 1995): 1-12.
4 对既有产品及服务系统性地加以改善
Systematic Generation of Incremental Improvements to Existing Products and Services

传统营销研究概念衍生技巧
Traditional Marketing Research Concept Generation Techniques
Dahan, Ely, and John Hauser 〈产品开发: 管理发散的程序〉《麻省史隆管理学院论文》, 2003年, 9-25页
Dahan, Ely, and John Hauser. "Product Development - Managing a Dispersed Process." MIT Sloan School of Management working paper, 2003: 9-25.
5 “脑力激荡” 及 创造力训练技巧
"Brainstorming" and Creativity Training Techniques
讲师: Jeff Mauzy, 麻省康桥Synetics 公司负责人
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA
Gordon, William着, 《Synectics, 开发创造力》第二章〈运作机制〉, Collier Books出版, 1961, 34-56页, ISBN: 0060324309
Gordon, William. "The Operational Mechanisms." Chapter 2 in Synectics, the Development of Creative Capacity. Collier Books, 1961: 34-56. ISBN: 0060324309.
6 麻省理工媒体实验室法: “作出来, 顾客就会上门”
The MIT Media Lab Approach: "Build It and They Will Come."
讲师: 麻省理工媒体实验室 Joe Paradiso
Lecturer: Joe Paradiso, MIT Media Lab
Csikszentmihalyi, Mihaly, 《创造力》 第五章〈创造力:发现与发明之心理及流程〉, HarperCollins Publishers出版, 1996, ISBN: 0-06-017133-2.(《创造力》 Csikszentmihalyi, Mkhaly 着(1996), 杜明城 译(1999)台北:时报)
Csikszentmihalyi, Mihaly. "The Flow of Creativity." Chapter 5 in Creativity: Flow and the Psychology of Discovery and Invention. HarperCollins Publishers, 1996. ISBN: 0-06-017133-2.
7 依人种决定一般使用者的需求 然后发展解决方案
Determining Average Users' Needs Ethnographically and Then Developing Solutions
讲师: Harry West 博士, Design Continuum 公司副总裁
Lecturer: Dr. Harry West, VP, Design Continuum
Leonard, Dorothy, and Jeffrey F. Rayport. 〈透过同理心点燃设计创意.〉 《哈佛商业评论》 (1999年11-12月号)
Leonard, Dorothy, and Jeffrey F. Rayport. "Spark Innovation through Empathic Design." Harvard Business Review (Nov-Dec 1997). Reprint No. 97606.
8 使用者彼此以及制造者何不共同分享创新: 非正式的技术交流, 聚集而成的发明 以及 无偿的启发
Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing
Allen, Robert C. 〈集体创新〉 《经济行为与组织》 4, no. 1 (Mar 1983): 1-24 页
Allen, Robert C. "Collective Invention." Journal of Economic Behavior and Organization 4, no. 1 (Mar 1983): 1-24.

Schrader, Stephan. 〈公司间之非正式技术移转:经由资讯交流之技术合作〉, 《研究政策》 20, 1991, 153-170页
Schrader, Stephan. "Informal Technology Transfer Between Firms: Cooperation Through Information Trading." Research Policy 20 (1991): 153-170.
9 使用者创新之工具集
Toolkits for User Innovation
讲师: John Wright, 公司:International Flavors and Fragrances
Lecturer: John Wright, International Flavors and Fragrances
Brand, Stewart着, 《建筑物如何学习:当他们盖好后发生了什么?》 第三章 〈没人管你在里面做了什么:低端途径〉, Viking Penguin, 1994年, 24-33页. ISBN: 0-670-83515-3.
Brand, Stewart. "'Nobody Cares What You Do In There': The Low Road." Chapter 3 in How Buildings Learn: What Happens After They're Built. Viking Penguin, 1994: 24-33. ISBN: 0-670-83515-3.

Thomke, Stefan, and Eric von Hippe 〈顾客即创新者: 价值创造的新途径〉, 《哈佛商业评论》 (2002年4月号). 74-81页
Thomke, Stefan, and Eric von Hippel. Customers as Innovators: A New Way to Create Value. Harvard Business Review (Apr 2002): 74-81. Reprint No. R0304F.
10 使用者创新社群—无需制造商
User Innovation Communities - No Manufacturer Required
Franke, Nik, and Sonali Shah, 〈社群如何支持创新活动:深究终端使用者之互助行为〉 《研究政策》 32, 2003年, 157-1781页
Franke, Nik, and Sonali Shah. "How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users." Research Policy 32 (2003): 157-178.

von Hippel, Eric. 〈使用者社群的创新:向开放原始码软件学习〉 《麻省sloan管理评论》 43, 4 (2001夏季版) 82-86页
von Hippel, Eric. "Innovation by User Communities: Learning from Open Source Software." MIT Sloan Management Review 42, 4 (Summer 2001): 82-86. Reprint No. 4248.
11 抵抗采纳革命性的创新—即使企业“想要”这么做
Resistance to Adopting Radically New Innovations - Even in Firms that "Want To"
Groopan, Jerome, 〈医学记事: Reeve效应〉 《纽约客》, 2003 年11月号, 82-93页
Groopman, Jerome. "Annals of Medicine: The Reeve Effect." The New Yorker, Nov 2003, 82-93.

Morrison, Elting E. 《人,机器与现代》 第二章 〈海上炮火〉, 麻省理工学院出版社, 1966. ISBN:0-262-13025-4
Morrison, Elting E. "Gunfire at Sea." Chapter 2 in Men, Machines and Modern Times. Cambridge, MA: MIT Press, 1966. ISBN: 0-262-13025-4.

 
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