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| 1 |
谁开发突破性新产品及服务—是使用者还是制造者?
Who Develops Breakthrough New Products and Services - Users or Manufacturers? |
| 2 |
系统化的产生突破性新产品及服务的构想—“先驱使用法”
Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method" |
| 3 |
找出使用者之真正需求: “棘手的资讯” 及“边学边做”的难题
Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems |
| 4 |
对既有产品及服务系统化地加以改善
Systematic Generation of Incremental Improvements to Existing Products and Services
传统营销研究概念衍生技巧
Traditional Marketing Research Concept Generation Techniques |
| 5 |
“脑力激荡””及 创造力训练技巧
"Brainstorming" and Creativity Training Techniques
讲师: Jeff Mauzy, 麻省康桥Synetics 公司负责人
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA |
| 6 |
麻省理工媒体实验室的作法: “作出来, 顾客就会上门”
The MIT Media Lab Approach: "Build It and They Will Come."
讲师: 麻省理工媒体实验室 Joe Paradiso
Lecturer: Joe Paradiso, MIT Media Lab |
| 7 |
依人种决定一般使用者的需求 然后发展解决方案
Determining Average Users' Needs Ethnographically and Then Developing Solutions
讲师: Harry West 博士, Design Continuum 公司副总裁
Lecturer: Dr. Harry West, VP, Design Continuum |
| 8 |
使用者彼此以及制造者何不共同分享创新: 非正式的技术交流, 聚集而成的发明 以及 无偿的启发
Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing |
| 9 |
使用者创新之工具集
Toolkits for User Innovation
讲师: John Wright, 公司:International Flavors and Fragrances
Lecturer: John Wright, International Flavors and Fragrances |
| 10 |
使用者创新社群—无需制造商
User Innovation Communities - No Manufacturer Required |
| 11 |
抵抗采纳革命性的创新—即使企业“想要采纳革新”
Resistance to Adopting Radically New Innovations - Even in Firms that "Want To" |
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