书面报告
Paper Assignment
每篇报告
For each paper:
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选择本课程中你最感兴趣的议题
Choose a topic covered in this class that especially interests you.
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以议题简介作为报告起始
Briefly explain topic at start of paper
请用1-2页篇幅作简介, 无需额外阅读资料: 请自课堂演讲与讨论,指定阅读材料及其他已经拥有的资讯着手
Devote 1-2 pages to this. No extra reading needed here: derive from class lectures and discussions, assigned readings and other sources of information that you may already have.
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就你所感兴趣的方向扩展论述
Expand the topic in the direction of your interest
请用报告其余的部分论述并归纳你的议题! 请以个人经验及额外阅读中产生之观点来阐述所关心的议题
State and summarize where you are going with the topic and then go to it! Devote remainder of paper to this. Fine to draw in your personal experience and views in addition to findings from extra reading on the topic.
范例:
Example:
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议题
Topic:
以脑力激荡产生新观念
"Brainstorming" as a concept generation method.
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议题简介
Brief Explanation of Topic:
简介课堂演讲及指定阅读中如何论述脑力激荡,它是如何运作以及其优缺点(1-2页)
Here is how brainstorming was described in class readings and lectures. Here is how it is thought to work, and what its advantages and disadvantages are thought to be (1-2 pages).
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3. 就你所感兴趣的方向扩展论述
Expansion of Topic in Your Direction of Interest:
脑力激荡需架构在类比式思考之上。我想要探讨类比式思考能产生何种创新,是否能创造任一种创新或有其局限。
Brainstorming is based on analogical thinking. I want to explore what kinds of innovations analogical thinking is likely to reveal. Can it reveal/invent any kind of innovation - or are their limitations?
以下是我的想法
Here are my ideas.
其次,一些问题解决的研究是如此看待类比式思考的。
Next, here is what some studies of problem-solving say about analogical thinking.
最后,我就以脑力激荡法作为产生革命性创新产品及服务之特性作总结。
Finally, here are the conclusions I draw with respect to the characteristics of brainstorming as a method for generating concepts for radical new products and services.
交一篇报告或两篇较短的报告呢?
One Paper or Two Smaller Ones?
学生可以选择于最后一堂课递交一篇15页的 (1.5行高)报告或两篇7页的报告。如果学生想要早些知道回应,可以于期中缴交一份短篇报告。截止日期于下表中
Students can turn in a final, fifteen-page (space and one-half, please) paper at the last class. Or, they can turn in two seven-page papers at the final class. If students would like early feedback, they can also turn in one short paper at the midpoint of the class. These deadlines are summarized in the table below.
| 1 |
谁开发突破性新产品及服务—是使用者还是制造者? Who Develops Breakthrough New Products and Services - Users or Manufacturers? |
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| 2 |
系统化的产生突破性新产品及服务的构想—“先驱使用法” Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method" |
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| 3 |
找出使用者之真正需求: “棘手的资讯” 及“边学边做” 的难题 Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems |
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| 4 |
对既有产品及服务系统性地加以改善 Systematic Generation of Incremental Improvements to Existing Products and Services
传统营销研究概念衍生技巧 Traditional Marketing Research Concept Generation Techniques |
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| 5 |
“脑力激荡” 及 创造力训练技巧 "Brainstorming" and Creativity Training Techniques
讲师: Jeff Mauzy, 麻省康桥Synetics 公司负责人 Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA |
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| 6 |
麻省理工媒体实验室法: “作出来, 顾客就会上门” The MIT Media Lab Approach: "Build It and They Will Come."
讲师: 麻省理工媒体实验室 Joe Paradiso Lecturer: Joe Paradiso, MIT Media Lab |
想要早些知道回应的学生,请于本堂课前缴交一份7页短篇报告 If a student wants early feedback, first seven-page paper due at this class |
| 7 |
依人种决定一般使用者的需求 然后发展解决方案 Determining Average Users' Needs Ethnographically and then Developing Solutions
讲师: Harry West 博士, Design Continuum 公司副总裁 Lecturer: Dr. Harry West, VP, Design Continuum |
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| 8 |
使用者彼此以及制造者何不共同分享创新: 非正式的技术交流, 聚集而成的发明 以及 无偿的启发 Why Users Share Innovations with each other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing |
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| 9 |
使用者创新之工具集 Toolkits for User Innovation
讲师: John Wright, 公司:International Flavors and Fragrances Lecturer: John Wright, International Flavors and Fragrances |
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| 10 |
使用者创新社群—无需制造商 User Innovation Communities - No Manufacturer Required |
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| 11 |
抵抗采纳革命性的创新—即使企业“想要”这么做 Resistance to Adopting Radically New Innovations - Even in Firms that "Want To" |
请于本堂课前缴交第二份7页短篇报告(或一份15页报告) Second seven-page paper (or 15-page paper) due at this class |
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