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期末报告 Project Information
期末报告将给学生一个进一步深入探讨课程中某个周话题的机会。
报告请控制在10~15页内,内容必须涉及某次每周话题,相关补充阅读目录请看列出的清单。
报告格式可以有如下三种:
The final 10-15 page paper will give students the chance to more closely examine a weekly topic from the course. A list of supplemental readings is provided and the paper should include citations from the selected week. The final paper may take one of three forms:
案例研究 Case Study
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首先,根据你所选择的周话题,讲述某个公司案例 illustrate how experiences in a company relate to one of the weekly topics
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案例所用的公司背景资料可以来自你的亲身经验或外部公开资料 company background info can come from personal experience or public documents
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仔细研究案例中的重要事实、事件、人、决策和转折点 think about important facts, events, people, decisions, and turning points in the case
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案例研究报告的评分关键在于它是否是一个有关管理创新的有趣故事 key evaluation criteria for case study is an interesting story about managing innovation
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报告格式请依照哈佛商学院案例教材中《宝洁公司的企业新冒险》或《数字设备公司:柯达采购协议》 format of paper should model a Harvard Business School case, such as Corporate New
Ventures at Procter & Gamble or Digital Equipment Corporation: The Kodak
Outsourcing Agreement
议论文 Critical Essay
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可以就某个周话题写一片分析议论文章; write an analytical assessment of one of the weekly topics
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所评论的典型、原型、架构( (typologies, archetypes, or frameworks)可以来自你的观察或文章; typologies, archetypes, or frameworks can come from your observations or the articles
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请关注规则的例外、有争议的假设,以及对点子的归纳; think about exceptions to the rule, competing hypotheses, and generalizability of ideas
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议论文评分的关键是对于创新管理的独特透视; key evaluation criteria for critical essay is a unique perspective on managing innovation
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报告格式请参照阅读材料中的概要文章:〈海边的枪战:有关创新的案例研究〉,或〈组织与领导‘重量级’建设团队〉。 format of paper should model an overview article from the readings, such as Gunfire at
sea: A case study of innovation or Organizing and leading "heavyweight" development
teams
研究报告 Research Report
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根据周话题延伸一个想法进行实例调研; empirically investigate an idea related to one of the weekly topics
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数据可以来自调研、面谈或第三方资源; data can come from surveys, interviews, or third-party sources
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请就可供选择的解释(alternative explanations)、非衡量变量(unmeasured variables)和反馈倾向(response biases)进行思考; think about alternative explanations, unmeasured variables, and response biases
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研究报告的评分关键在于管理创新的确凿证据; key evaluation criteria for research report is solid evidence about managing innovation
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报告格式请参照基于阅读资料中的文章,〈在创新过程中的特殊边缘角色〉,或〈大企业中成功创新的解释性障碍〉。 format of paper should model a data-driven article from the readings, such as Special
boundary roles in the innovation process or Interpretive barriers to successful product
innovation in large firms
请在在线论坛发帖:我们怎样可以从你的期末报告中学习有关“管理创新过程”?(请说明你所选择的周话题和引用的阅读资料) Online Forum: What can we learn about "managing the innovation process" from your final paper? (be sure to include which weekly topic you selected and readings you cited)
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