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课 |
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课程单元 |
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1 |
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绪论和概述
Introduction and Overview |
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2-3 |
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程序的起源
Origin of the Process
本周我们从历史的眼光看创新，重点关注硬盘产业。
This week we will examine innovation from a historical perspective, with particular focus on the hard disk drive industry.
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4-5 |
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个体的贡献
Individual Contributions
本周我们看看在创新过程中个体所扮演的角色，重点关注象宝洁公司这样在机构内部鼓励创新者的因素。
This week we will look at the role of individuals in the innovation process, with an emphasis on factors that stimulate innovators within organizations such as Procter & Gamble.
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6-7 |
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技术沟通交流
Technical Communication
本周我们关注技术交流沟通在创新中的重要性，包括一家医疗器械企业中的不充分沟通的后果。
This week we will consider the importance of technical communication for innovation, including the consequences of insufficient communication in a medical instrument corporation.
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8-9 |
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跨职能
Cross-Functionality
本周我们研究不同部门（例如：工程、市场、制造）的一体化对创新的提高，比如Rubbermaid就是这样的机构。
This week we will explore the integration of different departments (e.g., engineering, marketing, manufacturing) to enhance innovation within organizations such as Rubbermaid.
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10-11 |
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地理上分散
Geographic Dispersion
本周我们将探索由空间、时间分割带来的对创新的障碍，包括如联合利华这样公司面临的文化挑战。
This week we will expose innovation barriers for organizations separated by space and time, including cultural challenges faced by companies like Unilever.
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12-13 |
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组织内网络
Intra-Organizational Networks
本周我们将考察组织内部个体之间的社会关系网络，会如何对信息传递和创新产生积极的影响，,我们将以高科技企业作为范例。
This week we will investigate how social networks among individuals within organizations, for example high-tech firms, can positively impact information transfer and innovation.
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14-15 |
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组织间网络
Inter-Organizational Networks
本周我们将分析组织之间的联盟、合伙以及合并是怎样影响创新进程的。案例为NYPRO和Vistakon公司。
This week we will analyze how alliances, partnerships, and coalitions between organizations, such as NYPRO and Vistakon, can impact the innovation process.
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16-17 |
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组织的特征
Organizational Features
本周我们将考察传统创新企业是如何有效地管理创新流程的，案例为太阳微系统公司。
This week we will examine how traditionally innovative organizations, such as Sun Microsystems, effectively manage the innovation process.
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18-19 |
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组织学习
Organizational Learning
本周我们将探讨企业能够如何学习通过实施有效管理战略进行创新，包括3M公司曾使用的战略。
This week we will explore how firms can learn to innovate by implementing effective management strategies, including ones used by 3M Corporation.
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20-21 |
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市场变化
Market Changes
本周我们将研究企业如何应对产业中主要的创新，以生物科技产业中的经验教训为例。
This week we will look at how firms respond to major innovations in their industry, such as those experienced in biotechnology.
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22 |
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产业可变性
Industry Variability
讲演人：Michael Meyer， 产业战略实施领导，IDEO 波士顿
Speaker - Michael Meyer, Product Strategy Practice Leader, IDEO Boston
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23-24 |
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标准、专利和开放资源
Standards, Patents, & Open Source
本周我们将研究标准、专利和开放资源的变化如何对如CompuServe这类公司的创新产生影响。我们将以Compuserve公司为例。
This week we will consider how standards, patents, and the open source movement affect innovation for companies like CompuServe.
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25 |
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课程结尾
Course Wrap-up
交期末论文
Final paper due
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