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1 |
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课程介绍
Introduction to Course
沟通策略与结构
Communication Strategy & Structure
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Meriam, R.S., F.E. Folts, 与 G.F.F. Lombard. 《Dashman 公司》，哈佛商学院出版，Cambridge, MA, 1947.
Meriam, R.S., F.E. Folts, and G.F.F. Lombard. Dashman Company. Harvard Business School, Cambridge, MA, 1947. |
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授课投影片Lecture Overheads
〈策略清单〉"Strategy Checklist"
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2 |
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沟通策略与结构续Strategy & Structure, cont.
口头报告Oral Presentations
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〈金字塔结构〉在《金字塔原则：写与思考的逻辑》，麦肯锡公司，1992Minto, Barbara. "Pyramid Structure." In The Pyramid Principle: Logic in Writing and Thinking. McKinsey & Company, 1992.
Barnes, Louis B. 《管理人与人之间的回馈》，波士顿：哈佛商学院出版。
Barnes, Louis B. Managing Interpersonal Feedback. Boston: Harvard Business School Publications.
〈如何以正面的方式表达负面的评论〉，出自《怕回馈》，美国航空,1991年四月"How to put negative criticism to positives uses." In Fear of Feedback. USAir, April 1991.
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口头报告指导原则Guidelines for Oral Presentations
Minto 金字塔投影片Minto Pyramid Slides
口头报告评价表Oral Presentation Evaluation Form |
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3 |
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口头报告续Oral Presentations, cont.
视觉辅助Visual Aids
问与答Q&A |
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Zelazny, Gene, 〈从资料到图表〉，《如何呈现成功的口述商业报告》，McKinsey & Company.Zelazny, Gene. "From Data to Chart." In Say It with Charts. McKinsey & Company.
〈从报告软件中获得最大的帮助〉，麦克罗公司，1999年六月"Getting the Most from Presentation Software." McGraw Companies, June 1999.
〈有效的power point 设计小方法〉，1999年七月Hanman, Neal. ed. "Tips for Effective Power Point Projection." July 1999.
〈掌握问与答：五种聆听的方式〉，哈佛沟通更新版,1999年二月"Handling Q&A: The five Kinds of Listenings." Harvard Communications Update,
Feb. 1999.
Parker, Ian. 〈绝对的powerpoint：一个套装软件能够编辑我们的思想〉，《纽约客年度企业特刊》，2001年五月28日：第76-87页。Parker, Ian. "Absolute Powerpoint:Can a software package edit our thoughts. " The New Yorker, Annals of Business Section, (28 May 2001): 76-87.
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4 |
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写作：说服与文件设计Writing: Persuasion and Document Design |
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〈说服：研究告诉我们什么〉，﹝1992﹞2001年修定Yates, Joanne. "Persuasion: What the Research Tells Us." [1992] 2001. Revised.
《利用说服的科学》，哈佛商学院出版，2001年十月一日Robert B. Cialdini. Harnessing the Science of Persuasion. Harvard Business School Press, 1 Oct 2001.
〈利用表格与图样〉，史隆沟通课程"Using Tables and Graphs." Sloan Communication Program.
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授课投影片Lecture Overheads
直接与非直接结构之实例Examples of Direct/Indirect Structure
O'Brien 信件O’Brien Letters
Lowe 信件Lowe Letters
〈目标管理〉备忘录"Management by Objective" Memo
说服沟通之实例 Examples of Persuasive Communication
Lerue 备忘录Lerue memos
文件设计之实例Examples of Design in Written Documents
Abbott 研究室信件Abbott Laboratories letters
策略性规划技巧Strategic Planning Techniques
〈Craigstone Corporation〉课堂案例"Craigstone Corporation" (in-class case)
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5 |
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写作：写作程序及编辑Writing: Writing Process and Editing |
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Swift, Marvin H.〈清晰的写作代表清晰的思考意义〉，1973年一至二月Swift, Marvin H. "Clear Writing Means Clear Thinking Means. . ." Jan- Feb 1973.
〈管理写作的风格〉，清晰且优雅的风格之路.芝加哥：芝加哥大学出版,1990年,94页Williams, Joseph M. "Style in Managerial Writing." In Style: Toward Clarity and Grace. Chicago: The University of Chicago Press, 1990, pp. 94.
〈概念上的对句法〉，史隆沟通课程"Conceptual Parallelism." Sloan Communication Program.
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6 |
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履历表与自荐函Resumes and Cover Letters |
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〈工作要求样本〉，史隆沟通课程"Sample Job Requirements." Sloan Communication Program.
〈有效的营销你自己〉，史隆沟通课程"To Market Yourself Effectively." Sloan Communication Program. |
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7 |
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有效的营销你自己Marketing Yourself Effectively |
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8 |
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面谈Interviewing |
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〈MBA面谈介绍〉，职业发展事务处,2001年秋"An Introduction to MBA Interviewing." Career Development Office. Fall 2001. |
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9 |
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跨文化沟通Intercultural Communication |
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〈跨文化沟通〉，史隆沟通课程"Intercultural Communication." Sloan Communication Program.
建议读物：Recommended Readings:
〈跨文化商业沟通：一个实例〉"Intercultural Business Communication: An Example."
〈动机,领导,及组织：美国的理论能够应用在海外组织动态吗？〉 (1998年,夏) 第43页Hofstede, Geert H. "Motivation, Leadership, and organization: Do Americans Theories Apply Abroad?" Organizational Dynamics (Summer 1988): pp. 43.
〈一些有关于文化的问题〉，史隆沟通课程"Some Questions to Ask about Culture." Sloan Communication Program.
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10 |
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积极与沉思的聆听Active and Reflective Listening
小组报告Group Presentations
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〈积极的聆听以及沉思反照过后的回应〉"Active Listening and Reflective Responses."
〈小组报告的指导原则〉"Guidelines for Group Presentations."
〈商业书写与言语表达：管理沟通手册〉，麦克罗希尔1985年Larry M. Robbins. "The Business of Writing and Speaking: A Managerial Communication Manual." McGraw-Hill Companies, 1985.
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11 |
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沟通：
媒体选择
Communication: Media Choice |
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〈电子与语音信件沟通〉"Electronic and Voice-Mail Communication"
〈追踪电子邮件成规之演变〉，《纽约时报》 (1998年12月10日)"Hafner, Katie. "Tracking the evolution of e-mail etiquette." New York Times (10 Dec 1998).
PC+ (课堂案例)PC+ (in-class case) |
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12 |
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小组企画报告Team Project Presentations |
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13 |
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课程回顾Course Wrap-up |
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