| 1 | 课程介绍 和 电信产业的竞争架构∶汇流的影响
Course Introduction and Competitive Structure of Telecoms Industry: The Effect of Convergence
（电信业者、计算机软硬件业者及有线电视业者等逐渐汇流至语音、资料传输及网络整合业务上相互竞争。）
(Telecommunication companies, computer hardware and software companies, and cable operators converge to compete for voice traffic, data traffic, and integration of networks.) |
| 2 | 什么原因造成电信产业的崩坏？ 电信产业未来还有希望吗？
What Caused the Telecom Crash? Is there Light at the End of the Tunnel? |
| 3 | 管制与网络经济学
The Economics of Networks and Regulation
（经济规模，沉没成本，进入障碍以及非绑定网络元素.）
(Economies of Scale and Scope, Sunk Costs, Barriers to Entry and Unbundled Network Elements.)
(译注：Unbundled Network Elements大陆译为“非绑定网络元素”，台湾蔡崇洲《电信实务导论》译为“非整束存取”。此项目是美国1996电信法案开放市场时，为开放竞争的精神所制定的规则，将网络设备与业务分开，原有业者必须以低价出租设备的部分(非整套)给新进业者。例如原有独占的市话业者必须低价出租相关部分网络设备给长途电信业者，使长途电信业者能进入市话市场经营，以达到竞争的市场。这当中又有牵涉到租用设备的价格管制，避免原有业者以过高的价格出租网络给竞争对手，破坏竞争。) |
| 4 | 管制，自由化和1996年电信法案
Regulation, Deregulation and the Telecom Act of 1996
(政府管制在竞争架构所造成的影响)
(The effect of government regulation on the framework for competition.)
译注：初次接触者可参考此篇文章(简体)http://www.cnii.com.cn/20030218/ca136872.htm |
| 5 | 竞争的市话市场
Competition in Local Service
(“以基础建设为中心的竞争”和“以管制为中心的竞争”)
(Facilities-based competition and regulation-based competition.)
有线+无线，家用的有线服务方式会被行动通信取代吗？
Wireline + Wireless. Will Cellular Replace Residential Wireline Service?
译注：“以基础建设为中心的竞争”可参考“宽带内容元年的挑战”通讯杂志2002.06 |
| 6 | 家用市话在长途电话市场中的竞争
Competition for Residential Local and Long Distance
(捆绑市话与长途通信之服务)
(Bundling of local and long distance services.)
译注：因1996年电信法案开放了美国原本切割为市话与长途的2个市场，两市场中的业者可以互相进入经营，所造成的市场竞争。 |
| 7 | 行动电话与无线通讯之间的竞争
Competition in Mobile & Wireless Communications
(介绍无线通讯技术)
(Introduction to wireless technologies.)
通讯标准和涵盖率所面临的竞争
Competition for Standards and Coverage
TDMA, CDMA, GSM. WCDMA, CDMA2000, TD-SCDMA)
(译注：以上是各种通讯标准的缩写，例如台湾开放的2G行动电话是使用GSM标准) |
| 8 | 未来的无线通讯技术
Future Wireless Technology (PDF)
演讲者∶Verizon Wireless技术总监: Dick Lynch
Presentation courtesy of our guest speaker: Dick Lynch, CTO, Verizon Wireless. |
| 9 | 未来竞争的方向
The Direction of Future Competition
(WiFi，服务捆绑(有线电视，语音，网际网络))
(WiFi, bundling of services (Cable TV, voice, Internet))
全方位服务提供者（市话/长途电话、有线/无线、语音、网际网络接取）整合语音、资料和无线网络
Full Service Operators (any-distance service, wireline/wireless, voice, Internet access). Integration of Voice, Data, and Wireless Networks
译注：此类的整合应用，如台湾由电通所主导的行动电话与无线区域网络的双模运作正在开发中，使用者在WLAN的范围外，可切换使用行动电话网络继续使用) |
| 10 | 无线通讯竞争-得胜策略
Competition in Wireless – Winning Strategies (PDF)
演讲者∶
Presentation courtesy of our guest speakers:
Scott Wiener, Nextel 电信 副总
Scott Wiener, Nextel VP
Brian Toll, 15.020 alum 及Nextel 电信经理，负责定价策略与分析
Brian Toll, 15.020 alum and Nextel Manager, Strategic Pricing & Analysis
(Nextel's如何藉由差异策略获取较高的平均客户贡献(ARPU)与较低的退租(churn))
(How Nextel's differentiation strategy leads to higher ARPU and lower churn.) |
| 11 | 无线世界的电子商务
Internet Commerce in an Wireless World
(讨论新技术对于与生意上使用无线设备的用户在互动上所可能产生的变化 )
(A discussion of new technologies that will change how consumers interact with businesses using wireless devices.)
演讲者∶Hoss Mohsenzadeh, Aliaswire Inc
Speaker: Hoss Mohsenzadeh, Aliaswire Inc. |
| 12 | 电信产业中的创业者
Entrepreneurs in Telecommunications
(电信业中还有创业者的机会吗？一个新的以电信产业为导向的创投业者应如何发展策略？)
(Do entrepreneurial opportunities still exist in Telecom? How should a new telecom-oriented venture orient its strategy?)
演讲者∶Carl Stjernfeldt, 拜特利创投
Speaker: Carl Stjernfeldt, Battery Ventures |
| 13 | 在一个产品服务逐渐变成与日用品无异的产业中的竞争
Competition in an Industry where the Service Look to be Increasingly like a Commodity with Little Differentiation
演讲者∶Carlos Lopez-Abadia, Qwest资讯总监
Speaker: Carlos Lopez-Abadia, Qwest CIO |
| 14 | 电信频谱拍卖是件好事吗？
Are Spectrum Auctions a Good Idea?
(频谱真的缺乏吗？拍卖真的有利于消费者吗？)
(Is spectrum truly scarce and does auctioning it benefit consumers?) |
| 15 | 电信产业未来的竞争
Future Competition in Telecommunications
(网络边缘的竞争)
(Competition on the edge of the network.) |
| 16 | 全球竞争：有人会在中国赚到钱吗？
Global Competition: Will Anyone Ever Make Money in China?
(什么是成功的关键因素？业者能够撑下去等待标准出现吗？在中国有不同的标准会造成什么影响？)
(What are the critical success factors? Can vendors afford to wait it out? What is the impact of different standards in China?)
演讲者：你！课程学员分享讲述在自己国家的电信市场竞争情形
Speakers: You! Class members from around the world describe competition in their home markets. |
| 17 | 行动手机市场的价值链
Mobile Handset Market Value Chain
(在全球手机市场里有哪些业者？如何 交易？ 谁运用权力？ 如何使新技术被消费者接受？)
(Who are the players in the global handset market? How are deals made? Who wields the power? How do new technologies make it into the hands of the consumers?) |
| 18 | 电信与IT产业是成长中的工业，还是如民生自来水事业一般?
Will Telecom and IT be a Growing Industry or like a "Water Utility?" |
| 19 | 期末报告
Student Presentations |
| 20 | 期末报告
Student Presentations |
| 21 | 期末报告
Student Presentations
课程评估
Course Evaluations |
| 22 | 课程结束
Last Day of Class |
