• 作业 1于第12堂课缴交
• 作业 2(仅14.28课程需要交) 于第15堂课缴交
• 作业 3(以4人小组为单位)于第20堂课缴交

所有作业请以计算机打印，迳交至Hausman教授的办公室，或于课堂上缴交。作业格式请以12点大小字型及双倍行距编辑。MIT图书馆有许多研究资源诸如Gartner Group, Yankee Group, and Investext所出版的各种研究报告。作业中请附以目录与参考文献。


作业1：制作一份执行摘要，有关于电信市场中新兴部分的商业机会，或是电信产业中某家公司的分析报告。

本作业可个别制作或两人为一组方式制作。

选择1：新兴的商业机会的执行摘要

利用对于本课程中所提及的内容与技术的了解，将一个原始的商业机会予以概念化。制作一份5-7页的执行摘要，内容叙述此商业机会及此部份相关的竞争状况。假设你的产品将在未来的3年内问世。所有文件需注意保密。请注意原创性及可行性。

注意：请勿直接选择在不同地区成立一家已有相同经营模式的公司。例如：一家在中国大陆复制eBay经营模式的公司，是不被接受的。本作业请着眼于新兴的技术或新兴的机会。

你的报告至少需能回答下列基本问题：

• 描述你的产品或服务，以及使用此产品是什么样子的客户。
• H你的产品如何产生价值？它又是处于价值链中的什么位置？
• 描述此产业的竞争状况。简单的解释目前的状态与未来会如何发展。
• 在此领域有哪些可能的竞争对手?你如何将你的公司与其他对手作差异化？
• 你并不需要制作财务模式或上市计划(若备有亦可作为作业的附录)。
  

选择2：电信产业中失败案例分析

利用对于本课程中所提及的内容与技术的了解，将一个原始的商业机会予以概念化。制作一份5-7页的执行摘要，内容叙述此商业模式、此公司所面临的竞争挑战及此公司是否支撑下来。所有文件需注意保密。

注意:请勿使用Hausman教授上课内容作为报告主题s.请分析产业中负面的特定公司。

你的报告至少需能回答下列基本问题：

• 商业模式为何以及为何有缺点？
• 这家公司受竞争的影响为何? 产业中是否有足够的进入障碍？
• 政府的管制在这家公司终止时扮演何种角色？
• 这家公司该如何做才能生存？
• 在这个案例中学到什么？
  

作业2：管制分析/span>

仅有修14.28课程的学生需交，此作业请同学个人独立完成。

每一位同学必须研究一项管制决策以及其对于经济影响。此作业为5-7页。

• 请简短的介绍此决策及其相关的因素。
• 请发表你认为此决策的结果会如何影响市场发展？
• 请预测此事件在纯市场力量的限制下会有何变化。
  

作业3：经济分析

此作业以4人一组方式制作。

期末报告可以是有关于课程中主题。报告必须是商业策略与经济导向，而且并不是单单着眼于电信技术。你有两种选择：

选择 1

制作一份10-15页的报告(双行间距)，以及5-8页的报告投影片。(投影片必须同时缴交)

选择 2

一份20-25页的'学术'报告(双行间距)，不需投影片。（你如果需要关于'学术报告'的定义，请询问教授。）

注意：最佳的报告必须从定位、策略、资产等方面描绘出某一特定电信市场中之1-2家公司。报告中必须针对你所鉴别的问题，依据经济及商业策略的分析提出建议。所建议的方法必须分析市场竞争架构以及考虑到相关的管制力量。


发表报告

你可以选择在客堂中发表你的发现，发表应在10分钟内以及包括5分钟的Q&A。报告时请以董事或高阶经理人的角色进行，相关细节可准备在文件或备份材料中。

• Assignment 1 is due in Lecture 12
• Assignment 2 (for 14.28 only) is due in Lecture 15
• Assignment 3 (to be completed in groups of 4) is due in Lecture 20

Please turn in hard copies of all assignments. Assignments may be turned in to Professor Hausman's office or during class. Assignments should be double spaced with standard 12 point font. MIT Libraries has many research resources such as Gartner Group, Yankee Group, and Investext. Where appropriate, include footnotes and a bibliography.


Assignment #1: Executive Summary for a Business Opportunity in an Emerging Telecom Segment or Analysis of a Business in Telecom

Should be done by all students individually or in teams of 2.

Option #1: Executive Summary of New Business Opportunity

Using your understanding of course materials and technology, conceptualize an original business opportunity. Create a 5-7 page executive summary describing the opportunity and the competitive landscape of the segment. All papers will be kept confidential. Be creative, yet realistic. Assume your product launch must occur within the next three years.

Note: Do not select a "me-too" company in a different geography. For example, replicating eBay in China is not acceptable. This assignment should focus on emerging technology or emerging opportunities.

Your summary should answer these basic questions at a minimum

• Describe the product or service, and describe customers for the product.
• How does it add value? Where does it fit in the value chain?
• Describe the competitive landscape of the industry. Briefly explain the current state and then predict how it will evolve.
• What other firms will compete in this space? How will you differentiate your firm from others?
• You do not need to submit any financial models or time-to-market predictions (you can submit these if you want as an appendix).
  

Option #2: Analysis of Failed Business in Telecom

Using your understanding of course materials and technology, explain why a telecom company failed or will fail. Create a 5-7 page executive summary describing the business model, the company's competitive challenges and why the company is or was not sustainable. All papers will be kept confidential.

Note: Do not regurgitate Professor Hausman's lectures. Also please analyze a specific company as opposed to an industry.

Your summary should answer these basic questions at a minimum:

• What is the business model and why is it flawed?
• How does competition affect this company? Are there sufficient barriers to entry?
• Does government regulation play a role in this company's demise?
• What can the company do differently to survive?
• What are the lessons learned?
  

Assignment #2: Regulatory Analysis

For 14.28 students only. Has to be done individually.

Each student should research a recent regulatory decision, and analyze the economic impact of this decision. This paper should be 5-7 pages.

• Briefly describe the decision and factors surrounding the decision.
• How do you think the market will develop as a result of the decision?
• Predict what might have changed had the issue been subject to pure market forces.
  

Assignment #3: Economic Analysis

Has to be done by all students in teams of 4.

The term paper may be on any topic that relates to the themes of the course. It must be business strategy and economics oriented and not solely focused on a telecommunications technology. You have two options.

Option #1

A 10-15 page paper (double spaced), with a 5-8 slide presentation. (You must turn in the slides as well.)

Option #2

A 20-25 page 'academic' paper (double spaced). No slides. (If you want a definition of 'academic' ask the Professor.)

Note: The best papers take the perspective of one or two companies with contrasting positions, strategies or assets in a specific telecom market. These papers then apply economic and business strategy analysis to propose an approach to the issue(s) you have identified. The approaches should be analyzed within a competitive framework, taking account of relevant regulatory factors.


Presentations

You can present your findings to the class. This is optional. The presentation should be 10-minutes in length and we will have a 5-minute Q&A. The presentation should be at a "high level" meant for the board or top executives, with details contained in the paper and backup material.