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1 |
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课程介绍与小组分配
Introduction, Group Assignment |
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2 |
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财务教学 I
Financial Lecture I |
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如何阅读财务报表:美林出版
How to Read a Financial Report: Merrill Lynch |
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3 |
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财务教学
Lecture II |
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准备与开始使用现金流报表。
财务指标与财务报表分析。
Preparing and Using the Statement of Cash Flows
Introduction to Financial Ratios and Financial Statement Analysis |
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小组组成
Team Make-up |
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4 |
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ABC会计制度
Activity-Based Costing |
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ABC成本会计介绍。
西门子电子发动机事业部案例。
Introduction to Activity Based Costing
Siemens Electric Motor Works |
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作业1
Due Assignment 1 |
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5 |
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会议进行、脑力激荡与分类图(Affinity Diagram)
Meetings, Brainstorming, and Affinity Diagrams |
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尚未决定(TBD)
TBD |
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6 |
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语意学
Semantics |
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思考与行为的语言
Language in Thought and Action |
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作业2
Due Assignment 2 |
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7 |
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营销学
Selling |
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营销流程。
The Selling Process
复杂器具的销售案例。
Case on Selling Complex Equipment |
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作业3
Due Assignment 3
作业5的相关分配
Instruction for Assignment 5 distributed |
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8 |
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期中考/专案起始的成功要素
Quiz Review / Successful Factors for Startups |
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尚未决定(TBD)
TBD |
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9 |
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商业计划书 I
Business Plans I |
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撰写成功的商业计划书。
Writing the Winning Business Plan
如何撰写成功的商业计划书。
How to Write a Winning Business Plan |
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作业4
Due Assignment 4 |
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10 |
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企划书的撰写
Proposal Development |
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尚未决定(TBD)
TBD |
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11 |
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指标分析 I
Ratio Analysis I |
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作业5
Due Assignment 5 |
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12 |
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指标分析 II
Ratio Analysis II |
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作业5
Due Assignment 5 |
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13 |
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商业计划书 II
Business Plans II |
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案例三：策略规划新创立公司
Case #3, Strategy for a New Company
(Teradyne)的商业计划书。
Teradyne Business Plan
计划书的相关建议
Some Thoughts on Business Plans |
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14 |
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策略规划与技术管理
Strategic Planning & Management of Technology |
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章节2，开发阶段的策略规划：Grumman：章节II，设计技术管理的策略，新技术的采用策略。
Chapter 2, The Concept of a Development Strategy
Grumman: Chapter II, Designing a Technological Strategy TechnologyChoice |
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作业6
Due Assignment 6 |
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15 |
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研发管理与作业开发
Management of Research & Development Operations |
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苹果计算机：章节III，产品开发流程：营销—开发—制造。
Apple: Chapter III Marketing-Engineering-Manufacturing in the Product Development Process
新产品开发的学习时间与循环
The New Product Development Learning Cycle |
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作业7
Due Assignment 7 |
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16 |
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Pilkington 平板玻璃案例
Pilkington Float Glass Case |
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Pilkington 平板玻璃案例 (A)，(B)。
Pilkington Float Glass Case (A), (B)
电子新贵族：平板玻璃
The Eccentric Lords of Float Glass |
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作业8
Due Assignment 8 |
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17 |
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专案进度报表
Project Progress Reports |
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缴交小组报告的简介资料
Give brief team report presentations |
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18 |
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品质管理
Total Quality Management |
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尚未决定(TBD)
TBD |
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19 |
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策略合作
Alliance Strategy |
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奇异(GM)的亚洲合作案例
General Motors' Asian Alliances Case |
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作业9
Due Assignment 9 |
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20 |
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道德学
Ethics |
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道德情境
Ethics Situations |
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作业10
Due Assignment 10 |
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21 |
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商业合约
Business Contracts |
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商业合约案例
Business Contracts Case |
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22 |
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成果评估与提出
Performance Evaluation / Raise |
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案例2 专案成果评估
Case #2, Performance Assessment and Evaluation |
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作业11
Due Assignment 11 |
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23 |
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专案报告
Project Presentations |
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小组报告
Presentation |
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24 |
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教学回顾与回馈
Review and Feedback |
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缴交商业计划书
Business Plans Due |
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